Often I’m asked to help people write something — a letter to the editor, a press release, a paper for school – and my advice is to write the way you talk. Going back to high school, we’re all taught to write the typical three-point essay – the introduction, three supporting paragraphs, and a...
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Sometimes, I come across blogs and other content marketing-driven articles that are dreadfully boring to read. But if all you’re doing is throwing something together without regard to quality on your site just for the sake of building your digital footprint, then you’re missing the point. We’re pretty fortunate at Urbane Media to have...
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Whether you write one blog post a week or 10, the toughest part of writing is coming up with a great lead paragraph. Writing the lead paragraph has the toughest job. It has a lot of responsibility for 50 words or so. It has to grab attention, preferably in 10 seconds or less. It...
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