Posts Tagged ‘ Word of Mouth Marketing ’

Doing a Redesign Part 2: Adding texture.

Doing a Redesign Part 2: Adding texture.

Sometimes you want to forgo the perfectly smooth edges of a vector curve for something that looks a little more lived-in. That’s the look I was going for on our new website for Paragon Properties, aimed at getting a potential resident in for a viewing. Here I used an image of a brick wall...
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Lead to Tour, Tour to Lease

Lead to Tour, Tour to Lease

Apartment Marketing Done Differently We are setting up for a pretty exciting series of experiments here at the Urbane Laboratory, to start in August. We believe that the manor in which most apartments are marketed and leased is really fragmented, and that the current methods are dated and have not evolved with the digital...
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Branded Media; The New Marketing Sword

Branded Media; The New Marketing Sword

Building Your Own Branded Media We had a chance to catch up with Justin Dunckel from Paragon Properties recently to talk about their Social Media Marketing and Branded Media. Justin and his group run a pretty tight ship at Paragon. They are a no nonsense, results driven property management company operating about 7,000 units in MI, OH, IN and...
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The Perfect ILS (Internet Listing Service) for Apartment Marketing

The Perfect ILS (Internet Listing Service) for Apartment Marketing

A free web site from a service that walls off the prospect from your property management web site seems counterintuitive. That a side, each ILS works pretty hard to add perceived value, but are they? And, are they adding value for the advertiser, or the prospect? The canned answer is likely to be both.
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Facebook iFrame for Apartment Marketing

Facebook iFrame for Apartment Marketing

We have been spending a lot of time working our Facebook Apartment Marketing Strategy for Urbane Apartments, our boutique apartment management business. Our Urbane Life Facebook page is starting to grow nicely. We had our biggest gains last month in a number of different metrics;     (546) New “Likes” in May (8,733) Active Users in...
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Accepting Credit Cards with Square

Accepting Credit Cards with Square

We started using Square a few weeks ago to accept Hold Deposits in our Centralized Leasing Center at Urbane Apartments.
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Are You Marketing Any Better with Digital

Are You Marketing Any Better with Digital

Are you selling more stuff, for more money, because of your digital marketing?
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The challenge is creating content

The challenge is creating content

Our small boutique apartment portfolio, Urbane Apartments has garnished just under 700,000 overall views and averages 1,500 views per day at The Urbane Life Flickr page.
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Why is Leasing Apartments a Churn and Burn Position

Why is Leasing Apartments a Churn and Burn Position

Is your leasing person the lowest paid position on your apartment marketing payroll? If you are like most apartment operators that would ring true. There are a multitude of reasons cited, but one that always surfaces is high turnover. Apartment leasing is a churn and burn position, run them until the drop outlook. Before...
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PR: How we got (90) comments on our blog post

PR: How we got (90) comments on our blog post

Apartment marketers are you training and teaching your staff to have an open eye for PR opportunities? I never really thought about PR as being a significant part of apartment marketing, but I am rethinking that. We have talked a lot about partnership marketing, and as I look back on it, most of those opportunities were...
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