It is encouraging to see more and more apartment marketers giving attention to their web site traffic. We have a firm and proven belief that increased web traffic = increased physical traffic, meaning in the door leasing leads evidenced by increased Guest Cards. So if folks are finally paying much closer attention to web traffic, and are obsessed...
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We have had a great run with a series of Partnership Marketing events this spring and summer, and we are on the lookout for like arrangements in the future. Although they looked a little different, and spawn a new name, Media Partner, they served the same, or even better purpose of helping us Expand Our...
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Our Guest Post today is from Brett Duncan, Vice President of Marketing at Mannatech. Brett blogs regularly at MarketingInProgress.com, where you can download his freemarketingebook of 33 mind-blowing ideas from today’s top marketers. Related Posts Social news sites pit liberals against conservatives Last week on The Urbane Way, I talked about social news sites and mentioned how some...
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I have been thinking a lot about Curation lately, and how it will add value for the following and readership of your digital assets for those who master the task. Content Curation is much different than content aggregation. The barrage of information coming at us is overwhelming, and someone needs to filter and organize that, which...
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Here are some weekend reads and links that we found interesting and of potential value for your business and apartment marketing trek. They are in no order, enjoy the weekend! Twitter Profiles Now this was not a scientific, data filled test haha, if you been on my blog long enough, you know I’m all...
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Flip Flops in the leasing office likely do not fit the average property management dress code. That stodgy corporate apparel needs to go. Who ever decided that dressing folks up to look like stuffed puff balls was a great marketing idea? And then, what is the alleged correlation between “look alike dress” and “professionalism” We say...
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Our marketing friend and all around great guy, Jay Ehret, aka The Marketing Guy talks about something he, or something he read coins as The Corridor of Opportunity. What jay refers to is simply, many times there are “hidden opportunities” that you would have never seen or experienced unless you had headed down a certain path. Sometimes, the best hidden...
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Partnership marketing has been around for a long time, and may have been refereed to by many other names. Brands of all types align themselves with other brands they believe will help them “Sell More Stuff” However, as the Directional Flow of Marketing winds continue to change the relationships we have with prospects, residents and partner venders...
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One of my favorite plugins for WordPress lately is called Onswipe. This mobil theme plugin for the iPad creates an awesome blog reading experience, utilizing touch features. Onswipe makes your blog more magazine like, creating striking thumbnail buttons for every post, applying the images and titles automatically. It’s fun to swipe through the pages...
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Todays Guest Post is from Karissa Van Hooser an Interactive Marketing Intern at Walker Sands Communications. We too at The Urbane Way believe in the power of Flickr, and agree that it is typically forgotten. To put Karissa’s post into perspective for Apartment Marketers, we have inserted Flickr Statistics for one of our customers, Urbane Apartments, whom...
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