Posts Tagged ‘ The Urbane Way ’

Social Search for Apartments,The Next Big Thing

Social Search for Apartments,The Next Big Thing

I am preparing a presentation for the Detroit Metropolitan Apartment Association on Digital Marketing for Apartment Leasing. We have talked about the importance of apartment management companies  establishing a significant Digital Footprint and that The Numbers Matter many times here at the Urbane Lab, however I think it mostly falls on deaf ears with our fellow apartment marketing friends and un-friends (those...
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Guest Cards verses Web Site Traffic; Digital Marketing Trumps ILS Advertising

Guest Cards verses Web Site Traffic; Digital Marketing Trumps ILS Advertising

Digital Marketing for Apartment Leases and Leads As Digital Apartment Marketers we have done a poor and unjust job of educating our clients about the amount of web site traffic required to create enough leasing leads, or Guest Cards to sustain occupancy standards for their apartment communities. It has been an arduous task to alter the conversation enough...
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Social Outreach Versus Social Marketing; Is There a Difference?

Social Outreach Versus Social Marketing; Is There a Difference?

We have logged nearly (2,000) blog posts at The Urbane Life on line magazine. The blog continues to be the hub of our social marketing at Urbane Apartments. From day one I have been adamant that writers can write about anything they are passionate about. We love to highlight local businesses and events, and generally focusing on...
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Engaging Your Employees

Engaging Your Employees

As companies and businesses enter the social space, things can be a little scary for them. They no longer have control of the message. Perhaps the establishment never had control, but if they couldn’t hear or see it, it must be so. This social media thing has changed all of that. Anyone in your company is now a publisher, and some...
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Partnership Marketing Leases Apartments

Partnership Marketing Leases Apartments

Every now and again you get to see the fruits of your marketing actions. Our marketing world today revolves around “Sharing”, which in the digital world is akin to Word of Mouth Marketing. The trick is leveraging other people or businesses to help you spread your marketing message. One way that we have found...
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Apartment Marketers Cure Vacancy Panic by Spending More

Apartment Marketers Cure Vacancy Panic by Spending More

Do you have a mentor? If you are lucky enough to have one to help guide your career, or even just visit with every now and again, take advantage of that resource. I have done just that with my last employer, Jonathan Holtzman, Chairman at Village Green Companies. It may only be a breakfast meeting here or there...
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Hello, Is Anyone There on our Facebook Page

Hello, Is Anyone There on our Facebook Page

Administering a Facebook Page with less than a few thousand fans is pretty lonely, because no one is there. On top of that it is arguably a waste of resources. There just isn’t enough engagement to make much of a difference to your business or apartment community. The hucksters who tell you otherwise are likely...
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Extend Your Social Reach

Extend Your Social Reach

Have Apartment Marketers finally started to pay attention to the social media numbers? The recent article in MHN titled The Rough Road to ROI alludes that some Property Management Companies may start measuring their success in the social space by the numbers, finally. If your Digital Footprint isn’t in the thousands, or tens of thousands your...
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Consistent Content Has a Cost

Consistent Content Has a Cost

Wow, another year is about to slide away into the history books. I hope you have all had a great year. We have been plenty busy at the Urbane Laboratory this year. We have learned a ton of marketing tricks this year. Some worked well, some not so well, but they all made us better...
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Boring Apartment Marketing Doesn’t Get Clicked Through

Boring Apartment Marketing Doesn’t Get Clicked Through

While the guide books, magazines  and Internet Listing Services have helped many apartment marketers with their advertising needs over the years, their efficiency and ease of use has fostered a laziness and lack of creativity. Related Posts Apartment Marketing; Videos to Enhance the Prospects Experience Good Morning Apartment Marketing Friends,We are doing some Video Marketing Experiments here at the...
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