Posts Tagged ‘ Social Media ’

Apartment Marketers; You are Choosing Boring

Apartment Marketers; You are Choosing Boring

When was the last time that someone pumped your gas. For some readers, maybe never, for a few of us, we still remember that era gone by. The Gas Station Attendent pumped your gas, checked your oil and washed your windows! Working at a Sohio Station in rural Ohio was my first job as a teenager. ...
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Become the Media, Hitch Your Wagon to a Larger Audience

Become the Media, Hitch Your Wagon to a Larger Audience

Good Times Ahead So we are well into the “leasing season” and all is well. Occupancy is rising and rents are pointed up. All is well! Good times ahead! What are you doing with your apartment marketing as the rental tide rises? Could this be considered a “safe time” to try a new and...
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Make the Competition Irrelevant by Changing the Rules

Make the Competition Irrelevant by Changing the Rules

One of our strengths at Urbane Media is Branding. Our ability to create and market the Brand of the businesses we represent. Some of the challenges that businesses have, which is typical of great brands is their ability to break away from the competition by creating uncontested market space that makes the competition irrelevant. Untapped market space demand creation of something new...
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Being Found and Discovered Trumps a New Web Site

Being Found and Discovered Trumps a New Web Site

Most businesses that get a new web site do not need a new web site. We see this time and again, even more so with the popularity of WordPress, which has allowed hucksters with little design background to become alleged graphic designers and web site developers. Not really Jasper. Building a new web site is a complete pain. The...
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QR Codes, Not Move in Baskets for Apartment Marketing

QR Codes, Not Move in Baskets for Apartment Marketing

We have been slow to react to the QR Code frenzy at the Urbane Lab. A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code...
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Increase Leasing Traffic in Slow Times

Increase Leasing Traffic in Slow Times

Anyone that practices the art of apartment marketing and that leases apartments knows the winter months can be a little slow, and anything we can do to spur up some leasing traffic helps. We are big proponents on giving stuff away at the Urbane Lab, and encourage our clients to think about how can...
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How ‘Mad Men’ would use social media

How ‘Mad Men’ would use social media

Instead of sleeping in on Sunday mornings, I’m getting up before the butt crack of dawn to get my fix of “Mad Men.” I must have seen each episode two or three times, but it’s still the beats most of what’s running for the first time on network TV or cable, and I’m always...
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Moving the Deck Chairs

Moving the Deck Chairs

As 2011 comes to a close and you are thinking and planning for 2012, what changes stick out for you. Are you gearing up for more sales or leases, are you expanding or just staying status quo? As we think about our Apartment Business, things look much, much different. The deck chairs are moving as the our business...
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Is Anyone Talking About Your Apartment Community on Facebook

Is Anyone Talking About Your Apartment Community on Facebook

A lot has been written as of late surrounding the plethora of Facebook changes. But few are talking about the impact that brands and businesses will experience from the new measurement metric, (#) People Talking. Related Posts Is your social media team integrated or dedicated? A social media staff dedicated to doing just that, or staffers...
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Running a Facebook Ad Campaign

Running a Facebook Ad Campaign

So you’ve set up a giveaway on your Facebook fan page in hopes to attract more fans, and ultimately customers.  Good job. Now you can sit around and hope your existing fans will spread the word- Or you can spread it yourself wih a Facebook ad campaign. Here at the Urbane Way, we recently...
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