Posts Tagged ‘ Selling More Apartments ’

Content Curation or Spam

Content Curation or Spam

Ever notice how things around us change, that actually changes our behavior, but we haven’t really noticed it. Like pumping our own gas for those old enough to remember “Filling Stations”. And while there are dozens of changes happening everyday sometimes they slip our awareness. One thing that marketers are doing today that they...
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Partnership Marketing Leases Apartments

Partnership Marketing Leases Apartments

Every now and again you get to see the fruits of your marketing actions. Our marketing world today revolves around “Sharing”, which in the digital world is akin to Word of Mouth Marketing. The trick is leveraging other people or businesses to help you spread your marketing message. One way that we have found...
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How to Rent Apartments on Facebook

How to Rent Apartments on Facebook

We have been on our soapbox here at the Urbane Laboratory about the number of Facebook Fans a small business or Apartment Community needs to create traction. Until you have mustered up a few thousand Facebook Fans narrowly targeted to your ideal demographic you are mostly talking to yourself. There just isn’t anyone there....
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Just So No to FB seg. 1

Just So No to FB seg. 1

Eric Brown talks with Mike McClure from Professional One Real Estate and Brokerage of Plymouth, Michigan about the importance of having a large digital “footprint.” Related Posts How Many Channels Can You Manage The folks at eMarketer floated the question this week, Are Fewer Channels Better? It is an excellent question, and one that...
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Dress Casual for Work!

Flip flops at work likely doesn’t fit the average property management dress code. That stodgy corporate apparel needs to go. Who ever decided that dressing folks up to look like stuffed puff balls was a great marketing idea. Related Posts Innovation Is Not Rearranging The Deck Chairs If you are an Apartment Marketer and...
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Breaking from the Pack seg. 4

Breaking from the Pack seg. 4

Eric Brown of the Urbane Way and Justin Dunkel of Paragon Apartments discuss how adding Social Media to the mix of their business has increased their traffic and expanded their marketing potential. Related Posts Does Your Apartment Marketing have a Compound Return As you are thinking about and planning your resident events and apartment...
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Break from the Pack seg. 3

Break from the Pack seg. 3

Eric Brown of the Urbane Way and Justin Dunkel of Paragon Apartments discuss how adding Social Media to the mix of their business has increased their traffic and expanded their marketing potential. Related Posts How Much Web Traffic Do You Need It is encouraging to see more and more apartment marketers giving attention to...
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Break from the Pack seg. 2

Break from the Pack seg. 2

Eric Brown of the Urbane Way and Justin Dunkel of Paragon Apartments discuss how adding Social Media to the mix of their business has increased their traffic and expanded their marketing potential. Related Posts Build You Own Branded Media House, and Own It Our friends over at Duct Tape Marketing penned a great post...
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Break from the Pack seg. 1

Break from the Pack seg. 1

Eric Brown of the Urbane Way and Justin Dunkel of Paragon Apartments discuss how adding Social Media to the mix of their business has increased their traffic and expanded their marketing potential. Related Posts How Many Channels Can You Manage The folks at eMarketer floated the question this week, Are Fewer Channels Better? It...
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Social Media Outreach

Social Media Outreach

Eric Brown explains the importance of having a strong presence in the digital world and how that presence drives traffic to your business. As a side benefit, there are additional business alignments that can occur as a result Related Posts How Long Will You Wait For a Result A lot is being written lately...
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