Posts Tagged ‘ Partnership Marketing ’

Doing a Redesign Part 2: Adding texture.

Doing a Redesign Part 2: Adding texture.

Sometimes you want to forgo the perfectly smooth edges of a vector curve for something that looks a little more lived-in. That’s the look I was going for on our new website for Paragon Properties, aimed at getting a potential resident in for a viewing. Here I used an image of a brick wall...
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Lead to Tour, Tour to Lease

Lead to Tour, Tour to Lease

Apartment Marketing Done Differently We are setting up for a pretty exciting series of experiments here at the Urbane Laboratory, to start in August. We believe that the manor in which most apartments are marketed and leased is really fragmented, and that the current methods are dated and have not evolved with the digital...
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Branded Media; The New Marketing Sword

Branded Media; The New Marketing Sword

Building Your Own Branded Media We had a chance to catch up with Justin Dunckel from Paragon Properties recently to talk about their Social Media Marketing and Branded Media. Justin and his group run a pretty tight ship at Paragon. They are a no nonsense, results driven property management company operating about 7,000 units in MI, OH, IN and...
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The Perfect ILS (Internet Listing Service) for Apartment Marketing

The Perfect ILS (Internet Listing Service) for Apartment Marketing

A free web site from a service that walls off the prospect from your property management web site seems counterintuitive. That a side, each ILS works pretty hard to add perceived value, but are they? And, are they adding value for the advertiser, or the prospect? The canned answer is likely to be both.
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Facebook iFrame for Apartment Marketing

Facebook iFrame for Apartment Marketing

We have been spending a lot of time working our Facebook Apartment Marketing Strategy for Urbane Apartments, our boutique apartment management business. Our Urbane Life Facebook page is starting to grow nicely. We had our biggest gains last month in a number of different metrics;     (546) New “Likes” in May (8,733) Active Users in...
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The challenge is creating content

The challenge is creating content

Our small boutique apartment portfolio, Urbane Apartments has garnished just under 700,000 overall views and averages 1,500 views per day at The Urbane Life Flickr page.
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PR: How we got (90) comments on our blog post

PR: How we got (90) comments on our blog post

Apartment marketers are you training and teaching your staff to have an open eye for PR opportunities? I never really thought about PR as being a significant part of apartment marketing, but I am rethinking that. We have talked a lot about partnership marketing, and as I look back on it, most of those opportunities were...
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Yelp Spam-a-Rama at the Urbane Space

Another day in the life of an innovative, off-the-wall marketing laboratory… We recently hosted Yelp Michigan in our Urbane Space co-working facility for their Spam-a-Rama cookoff. Yelp community members brought their best Spam-based dish to share and to be judged in a fun contest. (Spam being the canned meat, not the undesirable email kind!)...
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Just So No to FB seg 6

Just So No to FB seg 6

Related Posts Partnership Marketing Delivers a Compound Return We have written a lot of articles about expanding your Digital Reach, and the importance of managing multiple channels to enhance that. We also touched on the Corridor of Opportunity that sometimes shows up once you begin your trek down a certain path. Companies with rigid policy and stogie culture rarely experience...
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Just So No to FB seg. 5

Just So No to FB seg. 5

Eric Brown talks with Mike McClure from Professional One Real Estate and Brokerage of Plymouth, Michigan about the importance of having a large digital “footprint.” Related Posts Apartment Marketing; Tweet Your Way to More Rentals Although I have found significant benefit to our Social Media Marketing consultancy here at The Urbane Way from the effective use and...
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