Posts Tagged ‘ Increasing Web Traffic ’

Apartment Marketers; You are Choosing Boring

Apartment Marketers; You are Choosing Boring

When was the last time that someone pumped your gas. For some readers, maybe never, for a few of us, we still remember that era gone by. The Gas Station Attendent pumped your gas, checked your oil and washed your windows! Working at a Sohio Station in rural Ohio was my first job as a teenager. ...
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Owned, Paid and Earned Content to Market and Rent Apartments

Owned, Paid and Earned Content to Market and Rent Apartments

Blog posts aren’t as interesting to read today as they were a few years ago. Perhaps because everything that should be said has been said. Or, maybe it is because online content has turned into advertisements and marketing materials, referred to as “Content Marketing” to lure you in. Marketers ruin everything. That said, the article Top 3 Trends Apartment Marketers Should...
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Ignore Content Marketing No More

From Ragan’s PR Daily; 5 Clear Signs You Cannot Ignore Content Marketing  It’s feeling a lot like 2007 in the corporate communications world.  That’s about the time social media tools reached their tipping points and organizations got serious about embracing them. As a result, serious-minded people argued over whether it was a fad, while...
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The Lines Are Blurred, It is ALL Advertising

The Lines Are Blurred, It is ALL Advertising

It was great meeting Duncan Alney from Firebelly Marketing last week for an impromptu breakfast. Duncan was in Michigan for a client visit. Our conversation over coffee drifted to “Content Marketing” a label Duncan claims to dislike. After our meeting it occurred to me that what we really are are Advertisers, except it Doesn’t Look Like Advertising. Shouting at Prospects to Buy Something is...
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Partnership Marketing Redefines Corporate Outreach Marketing for Apartments

Partnership Marketing Redefines Corporate Outreach Marketing for Apartments

It has been a busy first quarter here at the Urbane Lab. We have had a successful new Product Launch with our own Street Eatzz 313 Foodie Sauce Brand. We are jazzed about getting the product approved, labels designed and getting on the shelves of a dozen or so gourmet grocery stores, including Whole Foods! We have taken on a third...
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Social Search for Apartments,The Next Big Thing

Social Search for Apartments,The Next Big Thing

I am preparing a presentation for the Detroit Metropolitan Apartment Association on Digital Marketing for Apartment Leasing. We have talked about the importance of apartment management companies  establishing a significant Digital Footprint and that The Numbers Matter many times here at the Urbane Lab, however I think it mostly falls on deaf ears with our fellow apartment marketing friends and un-friends (those...
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Be the Advertiser, Lower Marketing Costs with Partnership Marketing

Be the Advertiser, Lower Marketing Costs with Partnership Marketing

Brands Are Becoming Newsrooms We talk a lot about Create Your Own Branded Media here at the Urbane Lab, where ideas are tested on our own businesses first, so we know what works and what doesn’t. We have deployed our own capital on testing ideas first, before introducing them to clients. Big brands are...
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Guest Cards verses Web Site Traffic; Digital Marketing Trumps ILS Advertising

Guest Cards verses Web Site Traffic; Digital Marketing Trumps ILS Advertising

Digital Marketing for Apartment Leases and Leads As Digital Apartment Marketers we have done a poor and unjust job of educating our clients about the amount of web site traffic required to create enough leasing leads, or Guest Cards to sustain occupancy standards for their apartment communities. It has been an arduous task to alter the conversation enough...
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Become the Media, Hitch Your Wagon to a Larger Audience

Become the Media, Hitch Your Wagon to a Larger Audience

Good Times Ahead So we are well into the “leasing season” and all is well. Occupancy is rising and rents are pointed up. All is well! Good times ahead! What are you doing with your apartment marketing as the rental tide rises? Could this be considered a “safe time” to try a new and...
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Content Curation or Spam

Content Curation or Spam

Ever notice how things around us change, that actually changes our behavior, but we haven’t really noticed it. Like pumping our own gas for those old enough to remember “Filling Stations”. And while there are dozens of changes happening everyday sometimes they slip our awareness. One thing that marketers are doing today that they...
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