Posts Tagged ‘ Facebook Marketing ’

Apartment Marketers; You are Choosing Boring

Apartment Marketers; You are Choosing Boring

When was the last time that someone pumped your gas. For some readers, maybe never, for a few of us, we still remember that era gone by. The Gas Station Attendent pumped your gas, checked your oil and washed your windows! Working at a Sohio Station in rural Ohio was my first job as a teenager. ...
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Owned, Paid and Earned Content to Market and Rent Apartments

Owned, Paid and Earned Content to Market and Rent Apartments

Blog posts aren’t as interesting to read today as they were a few years ago. Perhaps because everything that should be said has been said. Or, maybe it is because online content has turned into advertisements and marketing materials, referred to as “Content Marketing” to lure you in. Marketers ruin everything. That said, the article Top 3 Trends Apartment Marketers Should...
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Ignore Content Marketing No More

From Ragan’s PR Daily; 5 Clear Signs You Cannot Ignore Content Marketing  It’s feeling a lot like 2007 in the corporate communications world.  That’s about the time social media tools reached their tipping points and organizations got serious about embracing them. As a result, serious-minded people argued over whether it was a fad, while...
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Are You Afraid to Launch Your Big Idea

Are You Afraid to Launch Your Big Idea

We are constantly working on a stream of interesting start-up ideas at the Urbane Lab, some that mushroomed into companies. Out Street Eatzz Brand launched in early 2012 now has Street Eatzz 313 Foodie Sauce on the grocery shelves. We are jazzed to have sold about (75) Cases in our first six weeks of...
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Partnership Marketing Redefines Corporate Outreach Marketing for Apartments

Partnership Marketing Redefines Corporate Outreach Marketing for Apartments

It has been a busy first quarter here at the Urbane Lab. We have had a successful new Product Launch with our own Street Eatzz 313 Foodie Sauce Brand. We are jazzed about getting the product approved, labels designed and getting on the shelves of a dozen or so gourmet grocery stores, including Whole Foods! We have taken on a third...
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Social Search for Apartments,The Next Big Thing

Social Search for Apartments,The Next Big Thing

I am preparing a presentation for the Detroit Metropolitan Apartment Association on Digital Marketing for Apartment Leasing. We have talked about the importance of apartment management companies  establishing a significant Digital Footprint and that The Numbers Matter many times here at the Urbane Lab, however I think it mostly falls on deaf ears with our fellow apartment marketing friends and un-friends (those...
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Be the Advertiser, Lower Marketing Costs with Partnership Marketing

Be the Advertiser, Lower Marketing Costs with Partnership Marketing

Brands Are Becoming Newsrooms We talk a lot about Create Your Own Branded Media here at the Urbane Lab, where ideas are tested on our own businesses first, so we know what works and what doesn’t. We have deployed our own capital on testing ideas first, before introducing them to clients. Big brands are...
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Advertising Has Changed, Have You Noticed

Advertising Has Changed, Have You Noticed

Build Your own Branded Media
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Guest Cards verses Web Site Traffic; Digital Marketing Trumps ILS Advertising

Guest Cards verses Web Site Traffic; Digital Marketing Trumps ILS Advertising

Digital Marketing for Apartment Leases and Leads As Digital Apartment Marketers we have done a poor and unjust job of educating our clients about the amount of web site traffic required to create enough leasing leads, or Guest Cards to sustain occupancy standards for their apartment communities. It has been an arduous task to alter the conversation enough...
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Conversation and Engagement Require Your Business to get Involved

Conversation and Engagement Require Your Business to get Involved

It has been some time between articles here for me. Partially because I didn’t have anything new to say and partially because I have a lot to say, but have held back. Mike Brewer summed things in a recent post titled Using Social Media to Market Apartments Back in 2009 I penned a post about using social...
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