Digital Marketing for Apartment Leases and Leads As Digital Apartment Marketers we have done a poor and unjust job of educating our clients about the amount of web site traffic required to create enough leasing leads, or Guest Cards to sustain occupancy standards for their apartment communities. It has been an arduous task to alter the conversation enough...
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It has been some time between articles here for me. Partially because I didn’t have anything new to say and partially because I have a lot to say, but have held back. Mike Brewer summed things in a recent post titled Using Social Media to Market Apartments Back in 2009 I penned a post about using social...
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Good Times Ahead So we are well into the “leasing season” and all is well. Occupancy is rising and rents are pointed up. All is well! Good times ahead! What are you doing with your apartment marketing as the rental tide rises? Could this be considered a “safe time” to try a new and...
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Ever notice how things around us change, that actually changes our behavior, but we haven’t really noticed it. Like pumping our own gas for those old enough to remember “Filling Stations”. And while there are dozens of changes happening everyday sometimes they slip our awareness. One thing that marketers are doing today that they...
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We have logged nearly (2,000) blog posts at The Urbane Life on line magazine. The blog continues to be the hub of our social marketing at Urbane Apartments. From day one I have been adamant that writers can write about anything they are passionate about. We love to highlight local businesses and events, and generally focusing on...
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How much impact do marketers really have on business results? If your business or brand is stellar, does marketing really matter? We all know of a great restaurant that has a line out the door every night who has never done any advertising, or the local brand that everyone just goes there because. When...
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As companies and businesses enter the social space, things can be a little scary for them. They no longer have control of the message. Perhaps the establishment never had control, but if they couldn’t hear or see it, it must be so. This social media thing has changed all of that. Anyone in your company is now a publisher, and some...
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One of our strengths at Urbane Media is Branding. Our ability to create and market the Brand of the businesses we represent. Some of the challenges that businesses have, which is typical of great brands is their ability to break away from the competition by creating uncontested market space that makes the competition irrelevant. Untapped market space demand creation of something new...
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Most businesses that get a new web site do not need a new web site. We see this time and again, even more so with the popularity of WordPress, which has allowed hucksters with little design background to become alleged graphic designers and web site developers. Not really Jasper. Building a new web site is a complete pain. The...
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Every now and again you get to see the fruits of your marketing actions. Our marketing world today revolves around “Sharing”, which in the digital world is akin to Word of Mouth Marketing. The trick is leveraging other people or businesses to help you spread your marketing message. One way that we have found...
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