Posts Tagged ‘ Digital Marketing for Apartments ’

Apartment Marketers; You are Choosing Boring

Apartment Marketers; You are Choosing Boring

When was the last time that someone pumped your gas. For some readers, maybe never, for a few of us, we still remember that era gone by. The Gas Station Attendent pumped your gas, checked your oil and washed your windows! Working at a Sohio Station in rural Ohio was my first job as a teenager. ...
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Owned, Paid and Earned Content to Market and Rent Apartments

Owned, Paid and Earned Content to Market and Rent Apartments

Blog posts aren’t as interesting to read today as they were a few years ago. Perhaps because everything that should be said has been said. Or, maybe it is because online content has turned into advertisements and marketing materials, referred to as “Content Marketing” to lure you in. Marketers ruin everything. That said, the article Top 3 Trends Apartment Marketers Should...
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Ignore Content Marketing No More

From Ragan’s PR Daily; 5 Clear Signs You Cannot Ignore Content Marketing  It’s feeling a lot like 2007 in the corporate communications world.  That’s about the time social media tools reached their tipping points and organizations got serious about embracing them. As a result, serious-minded people argued over whether it was a fad, while...
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The Lines Are Blurred, It is ALL Advertising

The Lines Are Blurred, It is ALL Advertising

It was great meeting Duncan Alney from Firebelly Marketing last week for an impromptu breakfast. Duncan was in Michigan for a client visit. Our conversation over coffee drifted to “Content Marketing” a label Duncan claims to dislike. After our meeting it occurred to me that what we really are are Advertisers, except it Doesn’t Look Like Advertising. Shouting at Prospects to Buy Something is...
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Partnership Marketing Redefines Corporate Outreach Marketing for Apartments

Partnership Marketing Redefines Corporate Outreach Marketing for Apartments

It has been a busy first quarter here at the Urbane Lab. We have had a successful new Product Launch with our own Street Eatzz 313 Foodie Sauce Brand. We are jazzed about getting the product approved, labels designed and getting on the shelves of a dozen or so gourmet grocery stores, including Whole Foods! We have taken on a third...
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Social Search for Apartments,The Next Big Thing

Social Search for Apartments,The Next Big Thing

I am preparing a presentation for the Detroit Metropolitan Apartment Association on Digital Marketing for Apartment Leasing. We have talked about the importance of apartment management companies  establishing a significant Digital Footprint and that The Numbers Matter many times here at the Urbane Lab, however I think it mostly falls on deaf ears with our fellow apartment marketing friends and un-friends (those...
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Be the Advertiser, Lower Marketing Costs with Partnership Marketing

Be the Advertiser, Lower Marketing Costs with Partnership Marketing

Brands Are Becoming Newsrooms We talk a lot about Create Your Own Branded Media here at the Urbane Lab, where ideas are tested on our own businesses first, so we know what works and what doesn’t. We have deployed our own capital on testing ideas first, before introducing them to clients. Big brands are...
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Social Outreach, Just Do It

Social Outreach, Just Do It

Pretty overused Nike cliche, right? Is Social Outreach really that easy? Businesses get pretty worked up about how to do it, What are the right techniques, who has the best strategies and so forth. Perhaps the only real attribute is that you need is to Care Enough to Engage. The New Year is here, and with that the gyms are flooded...
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Districts and Neighborhoods; Apartment Marketing Packaged Differently

Districts and Neighborhoods; Apartment Marketing Packaged Differently

If you had an apartment unit that looked like the picture you obviously wouldn’t be renting apartments right? One site walk and you would realize why you aren’t renting any apartments. Yet many of your web sites and digital assets aren’t any better, however they are out of sight, out of mind.  Your Apartment...
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Advertising Has Changed, Have You Noticed

Advertising Has Changed, Have You Noticed

Build Your own Branded Media
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