Posts Tagged ‘ Content Marketing ’

Conversation and Engagement Require Your Business to get Involved

Conversation and Engagement Require Your Business to get Involved

It has been some time between articles here for me. Partially because I didn’t have anything new to say and partially because I have a lot to say, but have held back. Mike Brewer summed things in a recent post titled Using Social Media to Market Apartments Back in 2009 I penned a post about using social...
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Become the Media, Hitch Your Wagon to a Larger Audience

Become the Media, Hitch Your Wagon to a Larger Audience

Good Times Ahead So we are well into the “leasing season” and all is well. Occupancy is rising and rents are pointed up. All is well! Good times ahead! What are you doing with your apartment marketing as the rental tide rises? Could this be considered a “safe time” to try a new and...
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Content Curation or Spam

Content Curation or Spam

Ever notice how things around us change, that actually changes our behavior, but we haven’t really noticed it. Like pumping our own gas for those old enough to remember “Filling Stations”. And while there are dozens of changes happening everyday sometimes they slip our awareness. One thing that marketers are doing today that they...
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What do Bacon, Vodka & Apartments Have in Common? Absolutely Nothing.

What do Bacon, Vodka & Apartments Have in Common? Absolutely Nothing.

Sometimes, I come across blogs and other content marketing-driven articles that are dreadfully boring to read. But if all you’re doing is throwing something together without regard to quality on your site just for the sake of building your digital footprint, then you’re missing the point. We’re pretty fortunate at Urbane Media to have...
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Social Outreach Versus Social Marketing; Is There a Difference?

Social Outreach Versus Social Marketing; Is There a Difference?

We have logged nearly (2,000) blog posts at The Urbane Life on line magazine. The blog continues to be the hub of our social marketing at Urbane Apartments. From day one I have been adamant that writers can write about anything they are passionate about. We love to highlight local businesses and events, and generally focusing on...
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Marketing in Everything You Do

Marketing in Everything You Do

How much impact do marketers really have on business results? If your business or brand is stellar, does marketing really matter? We all know of a great restaurant that has a line out the door every night who has never done any advertising, or the local brand that everyone just goes there because. When...
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Content Marketing Really Isn’t That New

Content Marketing Really Isn’t That New

Content marketing really isn’t that new. It’s been around forever. As a kid in the late 60s and early 70s, my brother and I would pore over the Sears Christmas Wish Book – a catalog so big, that it almost rivaled the White Pages in size. Not that we wanted everything in the catalog,...
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Engaging Your Employees

Engaging Your Employees

As companies and businesses enter the social space, things can be a little scary for them. They no longer have control of the message. Perhaps the establishment never had control, but if they couldn’t hear or see it, it must be so. This social media thing has changed all of that. Anyone in your company is now a publisher, and some...
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The Value of Your Online Magazine as a Media Sponsor

The Value of Your Online Magazine as a Media Sponsor

As the lines are blurring between content marketing online magazines and traditional newspapers and magazines, we’re finding great success in positioning our one of our online magazines as media sponsors. Content marketing online magazines competing with the “big boys”? Sure. Why not? Especially when our online reach is comparable to, if not exceeds, traditional...
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Make the Competition Irrelevant by Changing the Rules

Make the Competition Irrelevant by Changing the Rules

One of our strengths at Urbane Media is Branding. Our ability to create and market the Brand of the businesses we represent. Some of the challenges that businesses have, which is typical of great brands is their ability to break away from the competition by creating uncontested market space that makes the competition irrelevant. Untapped market space demand creation of something new...
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