Posts Tagged ‘ Branded Media ’

A Better Way to Source Apartment Leasing Leads

A Better Way to Source Apartment Leasing Leads

I have been thinking a lot about Curation lately, and how it will add value for the following and readership of your digital assets for those who master the task. Content Curation is much different than content aggregation. The barrage of information coming at us is overwhelming, and someone needs to filter and organize that, which...
Read More »

Curated Marketing Articles

Curated Marketing Articles

Here are some weekend reads and links that we found interesting and of potential value for your business and apartment marketing trek. They are in no order, enjoy the weekend! Twitter Profiles Now this was not a scientific, data filled test haha, if you been on my blog long enough, you know I’m all...
Read More »

Professionalism in Property Management is Overrated

Professionalism in Property Management is Overrated

Flip Flops in the leasing office likely do not fit the average property management dress code. That stodgy corporate apparel needs to go. Who ever decided that dressing folks up to look like stuffed puff balls was a great marketing idea? And then, what is the alleged correlation between “look alike dress” and “professionalism” We say...
Read More »

Leverage Your Social Reach

Leverage Your Social Reach

Partnership marketing has been around for a long time, and may have been refereed to by many other names. Brands of all types align themselves with other brands they believe will help them “Sell More Stuff” However, as the Directional Flow of Marketing winds continue to change the relationships we have with prospects, residents and partner venders...
Read More »

Turn Your Blog Into an Interactive Magazine for the iPad

Turn Your Blog Into an Interactive Magazine for the iPad

One of my favorite plugins for WordPress lately is called Onswipe. This mobil theme plugin for the iPad creates an awesome blog reading experience, utilizing touch features. Onswipe makes your blog more magazine like, creating striking thumbnail buttons for every post, applying the images and titles automatically. It’s fun to swipe through the pages...
Read More »

Flickr: The Forgotten Social Media Platform

Flickr: The Forgotten Social Media Platform

Todays Guest Post is from Karissa Van Hooser  an Interactive Marketing Intern at Walker Sands Communications. We too at The Urbane Way believe in the power of Flickr, and agree that it is typically forgotten. To put Karissa’s post into perspective for Apartment Marketers, we have inserted Flickr Statistics for one of our customers, Urbane Apartments, whom...
Read More »

Doing a Redesign Part 2: Adding texture.

Doing a Redesign Part 2: Adding texture.

Sometimes you want to forgo the perfectly smooth edges of a vector curve for something that looks a little more lived-in. That’s the look I was going for on our new website for Paragon Properties, aimed at getting a potential resident in for a viewing. Here I used an image of a brick wall...
Read More »

Lead to Tour, Tour to Lease

Lead to Tour, Tour to Lease

Apartment Marketing Done Differently We are setting up for a pretty exciting series of experiments here at the Urbane Laboratory, to start in August. We believe that the manor in which most apartments are marketed and leased is really fragmented, and that the current methods are dated and have not evolved with the digital...
Read More »

Branded Media; The New Marketing Sword

Branded Media; The New Marketing Sword

Building Your Own Branded Media We had a chance to catch up with Justin Dunckel from Paragon Properties recently to talk about their Social Media Marketing and Branded Media. Justin and his group run a pretty tight ship at Paragon. They are a no nonsense, results driven property management company operating about 7,000 units in MI, OH, IN and...
Read More »

The Perfect ILS (Internet Listing Service) for Apartment Marketing

The Perfect ILS (Internet Listing Service) for Apartment Marketing

A free web site from a service that walls off the prospect from your property management web site seems counterintuitive. That a side, each ILS works pretty hard to add perceived value, but are they? And, are they adding value for the advertiser, or the prospect? The canned answer is likely to be both.
Read More »