Apartment marketers, Why are you sticking a pencil in your customers eye?
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Posts Tagged ‘ Apartment Marketing ’
Apartment Marketers Are Contradictory
The Magic of Scarcity in Apartment Marketing
Something very strange happens when your apartment communities occupancy surpasses the long establish 95% mark. The world reacts differently to your product offering and your staff reacts differently to the world. 95% Occupancy Is a Very Safe Spot It seems as though some apartment marketers feel like they are in really great shape when hovering around the 95% occupancy range in their portfolio. We...
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Content Marketing Trumps Facebook Marketing
After yesterdays firestorm article we wrote for Jason Falls Social Media Explorer blog, Is Facebook for Business Overrated, we have a post here that likely isn’t as exciting but may well deliver your social media marketing a more sustainable result. While we believe there is a place for Facebook Marketing and it should be included...
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Is Your Apartment Marketing Working
Without getting into the print debate, the ILS debate and whatever else we all seem to like to debate, what if we started with the leading question, is Your Apartment Marketing Working? And before you race to defend your position, is it working like it used to? The Directional Flow of Marketing Has Changed We live...
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Are You Poking Your Residents in the Eye at Lease Renewal
I posted a question this week on Facebook regarding rent increase that turned into a (35) comment thread. I think most apartment marketers are seeing rent increases, which is good, very good. While everyone agrees rent increases have been a long time in coming, they are finally starting to take hold as the economy starts to recover. The...
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Just So No to FB seg 6
Related Posts The Urbane Way talks with Richard Klein about a new social network - dot429 At The Urbane Way we spend our days using, perusing and pondering the world of social media. So when we learned about a new social network designed for business leaders in the lesbian, gay, bisexual, and transgender community...
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Just So No to FB seg. 5
Eric Brown talks with Mike McClure from Professional One Real Estate and Brokerage of Plymouth, Michigan about the importance of having a large digital “footprint.” Related Posts Partnership Marketing Delivers a Compound Return We have written a lot of articles about expanding your Digital Reach, and the importance of managing multiple channels to enhance that. We...
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Just So No to FB seg. 4
Eric Brown talks with Mike McClure from Professional One Real Estate and Brokerage of Plymouth, Michigan about the importance of having a large digital “footprint.” Related Posts Apartment Marketing; Tweet Your Way to More Rentals Although I have found significant benefit to our Social Media Marketing consultancy here at The Urbane Way from the effective use and...
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Just So No to FB seg. 3
Eric Brown talks with Mike McClure from Professional One Real Estate and Brokerage of Plymouth, Michigan about the importance of having a large digital “footprint.” Related Posts Partnership Marketing Delivers a Compound Return We have written a lot of articles about expanding your Digital Reach, and the importance of managing multiple channels to enhance that. We...
Read More »
Just So No to FB seg. 1
Eric Brown talks with Mike McClure from Professional One Real Estate and Brokerage of Plymouth, Michigan about the importance of having a large digital “footprint.” Related Posts Build You Own Branded Media House, and Own It Our friends over at Duct Tape Marketing penned a great post this week titled, Facebook Is Not The...
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