Posts Tagged ‘ Apartment Marketing ’

How to Pack the House for Resident Events

How to Pack the House for Resident Events

Every apartment marketer and property manager want to have a good showing at Resident Events. We all put in a lot of work into pulling them off, and then to only have a handful of residents show up is a bust. Moreover, many times it is the same handful of residents at each “party” we initiate. You can do...
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How Much Web Traffic Do You Need

How Much Web Traffic Do You Need

It is encouraging to see more and more apartment marketers giving attention to their web site traffic. We have a firm and proven belief that increased web traffic = increased physical traffic, meaning in the door leasing leads evidenced by increased Guest Cards. So if folks are finally paying much closer attention to web traffic, and are obsessed...
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Animating a Walking Talking Company Mascot with Flash

Animating a Walking Talking Company Mascot with Flash

If you look at the top of the home page, you will see a funny animated mad scientist walking across the screen carrying a brain and promoting our Social Media Marketing services.  In this article I will discuss how I made him talk. Record the voice first You might need several takes to get...
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Becoming a Media Partner

Becoming a Media Partner

We have had a great run with a series of Partnership Marketing events this spring and summer, and we are on the lookout for like arrangements in the future. Although they looked a little different, and spawn a new name, Media Partner, they served the same, or even better purpose of helping us Expand Our...
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The Only 5 Things You Really Need to Know About SEO

The Only 5 Things You Really Need to Know About SEO

Our Guest Post today is from Brett Duncan, Vice President of Marketing at Mannatech. Brett blogs regularly at MarketingInProgress.com, where you can download his freemarketingebook of 33 mind-blowing ideas from today’s top marketers. Related Posts ACT AS ONE Urbane Lab Project #031509 ACT AS ONE, NOT ONE OFF Where are you looking for help to navigate these challenging...
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A Better Way to Source Apartment Leasing Leads

A Better Way to Source Apartment Leasing Leads

I have been thinking a lot about Curation lately, and how it will add value for the following and readership of your digital assets for those who master the task. Content Curation is much different than content aggregation. The barrage of information coming at us is overwhelming, and someone needs to filter and organize that, which...
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Curated Marketing Articles

Curated Marketing Articles

Here are some weekend reads and links that we found interesting and of potential value for your business and apartment marketing trek. They are in no order, enjoy the weekend! Twitter Profiles Now this was not a scientific, data filled test haha, if you been on my blog long enough, you know I’m all...
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Professionalism in Property Management is Overrated

Professionalism in Property Management is Overrated

Flip Flops in the leasing office likely do not fit the average property management dress code. That stodgy corporate apparel needs to go. Who ever decided that dressing folks up to look like stuffed puff balls was a great marketing idea? And then, what is the alleged correlation between “look alike dress” and “professionalism” We say...
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The Corridor of Opportunity

The Corridor of Opportunity

Our marketing friend and all around great guy, Jay Ehret, aka The Marketing Guy  talks about something he, or something he read coins as The Corridor of Opportunity. What jay refers to is simply, many times there are “hidden opportunities” that you would have never seen or experienced unless you had headed down a certain path. Sometimes, the best hidden...
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Leverage Your Social Reach

Leverage Your Social Reach

Partnership marketing has been around for a long time, and may have been refereed to by many other names. Brands of all types align themselves with other brands they believe will help them “Sell More Stuff” However, as the Directional Flow of Marketing winds continue to change the relationships we have with prospects, residents and partner venders...
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