Posts Tagged ‘ Apartment Marketing ’

Increase Leasing Traffic in Slow Times

Increase Leasing Traffic in Slow Times

Anyone that practices the art of apartment marketing and that leases apartments knows the winter months can be a little slow, and anything we can do to spur up some leasing traffic helps. We are big proponents on giving stuff away at the Urbane Lab, and encourage our clients to think about how can...
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Moving the Deck Chairs

Moving the Deck Chairs

As 2011 comes to a close and you are thinking and planning for 2012, what changes stick out for you. Are you gearing up for more sales or leases, are you expanding or just staying status quo? As we think about our Apartment Business, things look much, much different. The deck chairs are moving as the our business...
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Extend Your Social Reach

Extend Your Social Reach

Have Apartment Marketers finally started to pay attention to the social media numbers? The recent article in MHN titled The Rough Road to ROI alludes that some Property Management Companies may start measuring their success in the social space by the numbers, finally. If your Digital Footprint isn’t in the thousands, or tens of thousands your...
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Consistent Content Has a Cost

Consistent Content Has a Cost

Wow, another year is about to slide away into the history books. I hope you have all had a great year. We have been plenty busy at the Urbane Laboratory this year. We have learned a ton of marketing tricks this year. Some worked well, some not so well, but they all made us better...
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Own Your Social Media Failure or Success

Own Your Social Media Failure or Success

We had a new client in the Urbane Lab recently that we had prepared a proposal for who was piping mad. As he read through our offering he commented that this is mostly the same as what the last “Social Media” shop promised, but didn’t deliver. He was  pretty distraught with his recent experience, but mostly...
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Boring Apartment Marketing Doesn’t Get Clicked Through

Boring Apartment Marketing Doesn’t Get Clicked Through

While the guide books, magazines  and Internet Listing Services have helped many apartment marketers with their advertising needs over the years, their efficiency and ease of use has fostered a laziness and lack of creativity. Related Posts Apartment Marketing Outreach; Jazz Up Your Outreach Efforts and Results Hello Apartment Marketing Friends! Hope your week has gone well, We have...
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Is Anyone Talking About Your Apartment Community on Facebook

Is Anyone Talking About Your Apartment Community on Facebook

A lot has been written as of late surrounding the plethora of Facebook changes. But few are talking about the impact that brands and businesses will experience from the new measurement metric, (#) People Talking. Related Posts Is your social media team integrated or dedicated? A social media staff dedicated to doing just that, or staffers...
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Digital Marketing Sunday Picks

10 Reasons Why Your Blog Gets No Traffic By Jeff Bullas Blogging can be fun if you are passionate about your subject but it can be frustrating if the analytics show that you have no traffic to your blog or website. That means that no-one is reading your insights and is appreciating your writing....
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Starting Digital Marketing at the Right Place

Starting Digital Marketing at the Right Place

As much as we rage on about Social Media Marketing, that really is NOT what we sell our clients here at The Urbane Way. We sell Leasing Leads by way of Increased Web Site Traffic. Social Media is a side benefit of what we offer. If what you think your business or apartment community needs...
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Facebook Has Become a Leasing Lead Generator

Facebook Has Become a Leasing Lead Generator

We have written a lot about Facebook Marketing here at The Urbane Lab, both good and bad. We are starting to shift our opinion about this monster platform and seeing it as a leasing lead generator. Each month we are watching Facebook climb up the rankings as a real Traffic Source for our web sites that we...
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