Posts Tagged ‘ Apartment Marketing ’

What Are You Working On

What Are You Working On

As the year winds down I find mysel thinking a lot about what went well, how to improve results and what I want to work on in the upcoming year. In late 2011 I became frustrated with the digital marketing business. It is full of flakes  and charlatans who peddle their wares to anyone who will listen.  That said, this is America, the...
Read More »

Advertising Has Changed, Have You Noticed

Advertising Has Changed, Have You Noticed

Build Your own Branded Media
Read More »

Guest Cards verses Web Site Traffic; Digital Marketing Trumps ILS Advertising

Guest Cards verses Web Site Traffic; Digital Marketing Trumps ILS Advertising

Digital Marketing for Apartment Leases and Leads As Digital Apartment Marketers we have done a poor and unjust job of educating our clients about the amount of web site traffic required to create enough leasing leads, or Guest Cards to sustain occupancy standards for their apartment communities. It has been an arduous task to alter the conversation enough...
Read More »

Conversation and Engagement Require Your Business to get Involved

Conversation and Engagement Require Your Business to get Involved

It has been some time between articles here for me. Partially because I didn’t have anything new to say and partially because I have a lot to say, but have held back. Mike Brewer summed things in a recent post titled Using Social Media to Market Apartments Back in 2009 I penned a post about using social...
Read More »

Become the Media, Hitch Your Wagon to a Larger Audience

Become the Media, Hitch Your Wagon to a Larger Audience

Good Times Ahead So we are well into the “leasing season” and all is well. Occupancy is rising and rents are pointed up. All is well! Good times ahead! What are you doing with your apartment marketing as the rental tide rises? Could this be considered a “safe time” to try a new and...
Read More »

Content Curation or Spam

Content Curation or Spam

Ever notice how things around us change, that actually changes our behavior, but we haven’t really noticed it. Like pumping our own gas for those old enough to remember “Filling Stations”. And while there are dozens of changes happening everyday sometimes they slip our awareness. One thing that marketers are doing today that they...
Read More »

Social Outreach Versus Social Marketing; Is There a Difference?

Social Outreach Versus Social Marketing; Is There a Difference?

We have logged nearly (2,000) blog posts at The Urbane Life on line magazine. The blog continues to be the hub of our social marketing at Urbane Apartments. From day one I have been adamant that writers can write about anything they are passionate about. We love to highlight local businesses and events, and generally focusing on...
Read More »

Unexpected Crashes; Nascar and Business

Unexpected Crashes; Nascar and Business

Nascar has experienced phenomenal success by nearly any measurement. They have built one of the strongest brands in the world. And while there are many reasons that folks are glued to the TV for each race, in part, I think we like to see the crashes. While no one wants to see anyone hurt,...
Read More »

Marketing in Everything You Do

Marketing in Everything You Do

How much impact do marketers really have on business results? If your business or brand is stellar, does marketing really matter? We all know of a great restaurant that has a line out the door every night who has never done any advertising, or the local brand that everyone just goes there because. When...
Read More »

When is Advertising Not Advertising

When is Advertising Not Advertising

As businesses and brands pass through the digital marketing arch and start to transition their resources toward internal Branded Media, it seems there will be a plethora of opportunity for those who took the time to create a Digital Footprint. It is wild to watch brands such as Red Bull build an in house media company that has figured...
Read More »