Adobe After Effects has been known as the premiere motion graphics software for years, and now with its puppet tool, its become a viable option for doing some quick character animations. Similar to, and possible easier to use than, the bone tool in Adobe flash, the puppet tool turns static images into malleable armatures ripe for realistic kinetics. As...
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Enhancing your blog posts with infographics is a helpful way to add interest, get your point accross, and hold the attention of your audience. If you don’t know what I mean by info graphic, take a look at some of the more interesting examples at Visual.ly So maybe don’t have the skills, time, or...
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Our Guest Post today is from Brett Duncan, Vice President of Marketing at Mannatech. Brett blogs regularly at MarketingInProgress.com, where you can download his freemarketingebook of 33 mind-blowing ideas from today’s top marketers. Related Posts UnMarketing's Scott Stratten adds more geeks to his UnArmy during recent visit to Detroit “Every single person in your company/organization — even if...
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Flip Flops in the leasing office likely do not fit the average property management dress code. That stodgy corporate apparel needs to go. Who ever decided that dressing folks up to look like stuffed puff balls was a great marketing idea? And then, what is the alleged correlation between “look alike dress” and “professionalism” We say...
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We have written a lot of articles about expanding your Digital Reach, and the importance of managing multiple channels to enhance that. We also touched on the Corridor of Opportunity that sometimes shows up once you begin your trek down a certain path. Related Posts Your Residents are a Great Resource We were running low at some...
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Partnership marketing has been around for a long time, and may have been refereed to by many other names. Brands of all types align themselves with other brands they believe will help them “Sell More Stuff” However, as the Directional Flow of Marketing winds continue to change the relationships we have with prospects, residents and partner venders...
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One of my favorite plugins for WordPress lately is called Onswipe. This mobil theme plugin for the iPad creates an awesome blog reading experience, utilizing touch features. Onswipe makes your blog more magazine like, creating striking thumbnail buttons for every post, applying the images and titles automatically. It’s fun to swipe through the pages...
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Todays Guest Post is from Karissa Van Hooser an Interactive Marketing Intern at Walker Sands Communications. We too at The Urbane Way believe in the power of Flickr, and agree that it is typically forgotten. To put Karissa’s post into perspective for Apartment Marketers, we have inserted Flickr Statistics for one of our customers, Urbane Apartments, whom...
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Apartment marketers are you training and teaching your staff to have an open eye for PR opportunities? I never really thought about PR as being a significant part of apartment marketing, but I am rethinking that. We have talked a lot about partnership marketing, and as I look back on it, most of those opportunities were...
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We ran an article last week about web site conversion titled How Are You Measuring Your Web Site Conversations, which outlined what the various ways that Google Analytics categorizes your web traffic. One of the things that can confuse things is New Traffic verses Reoccurring Traffic. At Urbane Apartments, we separate our marketing traffic from our resident traffic, by using a Ning...
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