Social Media Marketing

Social Outreach, Just Do It

Social Outreach, Just Do It

Pretty overused Nike cliche, right? Is Social Outreach really that easy? Businesses get pretty worked up about how to do it, What are the right techniques, who has the best strategies and so forth. Perhaps the only real attribute is that you need is to Care Enough to Engage. The New Year is here, and with that the gyms are flooded...
Read More »

Understanding the Role of the Writer

Understanding the Role of the Writer

A while back, I wrote a post on my advice to non-writers about writing entitled Write the Way You Talk. It’s advice I’ve passed along to others that has gotten them successfully through English 101, a letter to the editor, presentations and white papers. In some cases, it got them liking and wanting to...
Read More »

Write the Way You Talk

Write the Way You Talk

Often I’m asked to help people write something — a letter to the editor, a press release, a paper for school – and my advice is to write the way you talk. Going back to high school, we’re all taught to write the typical three-point essay – the introduction, three supporting paragraphs, and a...
Read More »

What do Bacon, Vodka & Apartments Have in Common? Absolutely Nothing.

What do Bacon, Vodka & Apartments Have in Common? Absolutely Nothing.

Sometimes, I come across blogs and other content marketing-driven articles that are dreadfully boring to read. But if all you’re doing is throwing something together without regard to quality on your site just for the sake of building your digital footprint, then you’re missing the point. We’re pretty fortunate at Urbane Media to have...
Read More »

Social Outreach Versus Social Marketing; Is There a Difference?

Social Outreach Versus Social Marketing; Is There a Difference?

We have logged nearly (2,000) blog posts at The Urbane Life on line magazine. The blog continues to be the hub of our social marketing at Urbane Apartments. From day one I have been adamant that writers can write about anything they are passionate about. We love to highlight local businesses and events, and generally focusing on...
Read More »

Do You Have (AP) Style?

Do You Have (AP) Style?

When my boys were in grade school, high school and college, I couldn’t impress enough upon them how important it was to write well. They both were – and are – great writers, but writing isn’t their favorite thing to do, but I assure them their talent will come in handy in the business...
Read More »

Don’t Dismiss the Power of the Press

Don’t Dismiss the Power of the Press

In the past few years, I’ve become a content marketing evangelist. It’s what our writing team and creative director do well, if not better than most creative shops do well. But I can’t dismiss the power of the press. Getting your stories out in other media is still a powerful way to get your...
Read More »

Lead-ing the Way to Great Stories

Lead-ing the Way to Great Stories

Whether you write one blog post a week or 10, the toughest part of writing is coming up with a great lead paragraph. Writing the lead paragraph has the toughest job. It has a lot of responsibility for 50 words or so. It has to grab attention, preferably in 10 seconds or less. It...
Read More »

How Walmart is Finding the Next Hot Item (and How Maria’s House Made Salsa Wants to be It)

How Walmart is Finding the Next Hot Item (and How Maria’s House Made Salsa Wants to be It)

I can get a good amount of my household shopping done at Walmart – milk, bread, shampoo, towels, socks, and even new tires or a battery for my car. But there are some things I go to specialty stores to find, like Maria’s House Made Salsa. I don’t tolerate hot chili peppers well, but...
Read More »

When is Advertising Not Advertising

When is Advertising Not Advertising

As businesses and brands pass through the digital marketing arch and start to transition their resources toward internal Branded Media, it seems there will be a plethora of opportunity for those who took the time to create a Digital Footprint. It is wild to watch brands such as Red Bull build an in house media company that has figured...
Read More »