Small Business

Are You Afraid to Launch Your Big Idea

Are You Afraid to Launch Your Big Idea

We are constantly working on a stream of interesting start-up ideas at the Urbane Lab, some that mushroomed into companies. Out Street Eatzz Brand launched in early 2012 now has Street Eatzz 313 Foodie Sauce on the grocery shelves. We are jazzed to have sold about (75) Cases in our first six weeks of...
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What Are You Working On

What Are You Working On

As the year winds down I find mysel thinking a lot about what went well, how to improve results and what I want to work on in the upcoming year. In late 2011 I became frustrated with the digital marketing business. It is full of flakes  and charlatans who peddle their wares to anyone who will listen.  That said, this is America, the...
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Content Curation or Spam

Content Curation or Spam

Ever notice how things around us change, that actually changes our behavior, but we haven’t really noticed it. Like pumping our own gas for those old enough to remember “Filling Stations”. And while there are dozens of changes happening everyday sometimes they slip our awareness. One thing that marketers are doing today that they...
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Marketing in Everything You Do

Marketing in Everything You Do

How much impact do marketers really have on business results? If your business or brand is stellar, does marketing really matter? We all know of a great restaurant that has a line out the door every night who has never done any advertising, or the local brand that everyone just goes there because. When...
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Dominate and Amaze Your Target Customers

Dominate and Amaze Your Target Customers

I had a couple of stark reminders this week about about why brands stop being who they started out to be. What made them great brands was how they behave, and the multitude of little things that they do differently than the guy across the street, that, over time creates significant separation. However, as businesses mature, and...
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Make the Competition Irrelevant by Changing the Rules

Make the Competition Irrelevant by Changing the Rules

One of our strengths at Urbane Media is Branding. Our ability to create and market the Brand of the businesses we represent. Some of the challenges that businesses have, which is typical of great brands is their ability to break away from the competition by creating uncontested market space that makes the competition irrelevant. Untapped market space demand creation of something new...
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Being Found and Discovered Trumps a New Web Site

Being Found and Discovered Trumps a New Web Site

Most businesses that get a new web site do not need a new web site. We see this time and again, even more so with the popularity of WordPress, which has allowed hucksters with little design background to become alleged graphic designers and web site developers. Not really Jasper. Building a new web site is a complete pain. The...
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All In One Events: A Cool Calendar Plugin and Widget for WordPress

All In One Events: A Cool Calendar Plugin and Widget for WordPress

If your hosting your own events, or promoting events for a business through partnership marketing, it’s wise to organize your events by date, give them searchable content and keywords, and display upcoming events on your sidebar from everyone to see. All-in-One Event Calendar is one of the best WordPress calendar plugins I’ve come across to help organize...
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The press release isn’t dead; it’s just been reinvented

The press release isn’t dead; it’s just been reinvented

The press release is dead, but that doesn’t mean that editors and reporters aren’t reliant upon hot story tips from public relations professionals. If anything, more and more media outlets are willing to take ready-to-run stories. Such a statement almost sounds too good to be true to the PR/media relations pro, but it really...
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How Google’s Changes Will Affect Your Small Business

How Google’s Changes Will Affect Your Small Business

Either to the delight or chagrin of the small business owner, Google is ever evolving.  Some significant changes will affect how you market your online presence. Less Keyword Feedback Google has started to hide some of its data in your analytics.  Basically anyone who searches while signed into a Google account won’t pass any keyword...
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