Partnership Marketing

Partnership Marketing Redefines Corporate Outreach Marketing for Apartments

Partnership Marketing Redefines Corporate Outreach Marketing for Apartments

It has been a busy first quarter here at the Urbane Lab. We have had a successful new Product Launch with our own Street Eatzz 313 Foodie Sauce Brand. We are jazzed about getting the product approved, labels designed and getting on the shelves of a dozen or so gourmet grocery stores, including Whole Foods! We have taken on a third...
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Be the Advertiser, Lower Marketing Costs with Partnership Marketing

Be the Advertiser, Lower Marketing Costs with Partnership Marketing

Brands Are Becoming Newsrooms We talk a lot about Create Your Own Branded Media here at the Urbane Lab, where ideas are tested on our own businesses first, so we know what works and what doesn’t. We have deployed our own capital on testing ideas first, before introducing them to clients. Big brands are...
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The Art of a Media Sponsorship: Berkley Art Bash

The Art of a Media Sponsorship: Berkley Art Bash

One of the core practices in our apartment marketing at Urbane Media is to promote the communities – nightlife, great places to eat and drink, fabulous clothes to wear, music and events – things that draw residents and prospective residents to the areas in which our clients serve like the Berkley Art Bash, a...
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Keeping Customers Happy with QR Codes, Video & Partnership Marketing

Keeping Customers Happy with QR Codes, Video & Partnership Marketing

We like to think we’re pretty innovative when it comes to attracting new prospects to and leasing units for Urbane Apartments and our other clients, Paragon Apartments and Landmark Apartments. But once you bring them in, you got to keep them happy. So what do QR codes, partnership marketing and online video have to...
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All In One Events: A Cool Calendar Plugin and Widget for WordPress

All In One Events: A Cool Calendar Plugin and Widget for WordPress

If your hosting your own events, or promoting events for a business through partnership marketing, it’s wise to organize your events by date, give them searchable content and keywords, and display upcoming events on your sidebar from everyone to see. All-in-One Event Calendar is one of the best WordPress calendar plugins I’ve come across to help organize...
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How Google’s Changes Will Affect Your Small Business

How Google’s Changes Will Affect Your Small Business

Either to the delight or chagrin of the small business owner, Google is ever evolving.  Some significant changes will affect how you market your online presence. Less Keyword Feedback Google has started to hide some of its data in your analytics.  Basically anyone who searches while signed into a Google account won’t pass any keyword...
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Moving the Deck Chairs

Moving the Deck Chairs

As 2011 comes to a close and you are thinking and planning for 2012, what changes stick out for you. Are you gearing up for more sales or leases, are you expanding or just staying status quo? As we think about our Apartment Business, things look much, much different. The deck chairs are moving as the our business...
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Creating QR codes for Marketing – Why and How

Creating QR codes for Marketing – Why and How

I just finished a new business card for one of our clients.  I put a QR code on the back which points to his website.  Why did I do this?  Because I think it’s useful.  I think more people will visit his site because of the code. Wouldn’t you be more likely to visit...
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Convert Your Web Traffic Into Cash: Diving Into Affiliate Marketing, Subtly.

Convert Your Web Traffic Into Cash: Diving Into Affiliate Marketing, Subtly.

After doing some research on how to monetazie a blog through affiliate marketing, it was finally time to take the plunge.  It’s well known that many folks are making a living off their blog traffic, and part of that revenue comes from promoting other people’s products and taking a cut of the sale. Related...
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After Effects Puppet Tool: Making the Furniture Dance

After Effects Puppet Tool: Making the Furniture Dance

Adobe After Effects has been known as the premiere motion graphics software for years, and now with its puppet tool, its become a viable option for doing some quick character animations.  Similar to, and possible easier to use than, the bone tool in Adobe flash, the puppet tool turns static images into malleable armatures ripe for realistic kinetics. As...
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