Apartment Marketing

The Corridor of Opportunity

The Corridor of Opportunity

Our marketing friend and all around great guy, Jay Ehret, aka The Marketing Guy  talks about something he, or something he read coins as The Corridor of Opportunity. What jay refers to is simply, many times there are “hidden opportunities” that you would have never seen or experienced unless you had headed down a certain path. Sometimes, the best hidden...
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Keeping your business consistent… to a point

Keeping your business consistent… to a point

Facebook reorganized its friends chat list again. Annoying for everyone, including those of us who use Facebook as part of our jobs in social media. It’s nothing we can’t work around. But it got me to thinking: In trying to constantly roll out the latest new and exciting thing, is Facebook just hurting itself...
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Leverage Your Social Reach

Leverage Your Social Reach

Partnership marketing has been around for a long time, and may have been refereed to by many other names. Brands of all types align themselves with other brands they believe will help them “Sell More Stuff” However, as the Directional Flow of Marketing winds continue to change the relationships we have with prospects, residents and partner venders...
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Flickr: The Forgotten Social Media Platform

Flickr: The Forgotten Social Media Platform

Todays Guest Post is from Karissa Van Hooser  an Interactive Marketing Intern at Walker Sands Communications. We too at The Urbane Way believe in the power of Flickr, and agree that it is typically forgotten. To put Karissa’s post into perspective for Apartment Marketers, we have inserted Flickr Statistics for one of our customers, Urbane Apartments, whom...
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Think beyond neutral walls and cheesy artwork to instantly market your business

Think beyond neutral walls and cheesy artwork to instantly market your business

Our leasing office at Urbane Apartments is a pretty eclectic place when it comes to interior decorating. At least once a day, someone will come in and comment to the effect of, “Wow, this is a really cool work space.” And once in a while, “Wow, I would love to work in here.” We...
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Get Out of the Way

Get Out of the Way

How is everyones summer going. It is zipping along quickly around the Urbane Lab. We have a lot of pretty cool beta tests we are conducting as we ferret out new and innovative ways to market and lease apartments. We test things first here on our own Urbane Apartments portfolio to see what works...
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Lead to Tour, Tour to Lease

Lead to Tour, Tour to Lease

Apartment Marketing Done Differently We are setting up for a pretty exciting series of experiments here at the Urbane Laboratory, to start in August. We believe that the manor in which most apartments are marketed and leased is really fragmented, and that the current methods are dated and have not evolved with the digital...
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Branded Media; The New Marketing Sword

Branded Media; The New Marketing Sword

Building Your Own Branded Media We had a chance to catch up with Justin Dunckel from Paragon Properties recently to talk about their Social Media Marketing and Branded Media. Justin and his group run a pretty tight ship at Paragon. They are a no nonsense, results driven property management company operating about 7,000 units in MI, OH, IN and...
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Apartment Marketing is Broken

Apartment marketing as we know it is broken. It does little to enhance the prospects experience, and it is expensive. We believe that there is a better way.
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The Perfect ILS (Internet Listing Service) for Apartment Marketing

The Perfect ILS (Internet Listing Service) for Apartment Marketing

A free web site from a service that walls off the prospect from your property management web site seems counterintuitive. That a side, each ILS works pretty hard to add perceived value, but are they? And, are they adding value for the advertiser, or the prospect? The canned answer is likely to be both.
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