Apartment Marketing

Becoming a Media Partner

Becoming a Media Partner

We have had a great run with a series of Partnership Marketing events this spring and summer, and we are on the lookout for like arrangements in the future. Although they looked a little different, and spawn a new name, Media Partner, they served the same, or even better purpose of helping us Expand Our...
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Signal Offers Pro Quality Marketing Tools for Free

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My first impression of Signal was the vast array of features.  I was blown away by the number of tools available at this site.  Signal marketing tools are so comprehensive, you may never need to spend time on any other digital marketing site. Versatility beyond belief If you send e-mail blasts with Mail Chimp...
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Turn Your Webcam Into a Credit Card Reader. Is Jumio the Next Paypal?

Turn Your Webcam Into a Credit Card Reader. Is Jumio the Next Paypal?

Wish you could offer your customers the convenience of swiping their credit cards to pay for your products?  Jumio has just come out with Netswipe, a free WordPress plugin and smartphone app that reads credit cards through your customer’s webcam. How Does It Work? With Optical Character Recognition technoligy, the plugin recognizes your credit...
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Making the advantage of “early birds” work for you

Making the advantage of “early birds” work for you

Not too long ago, The Urbane Way Founder Eric Brown wrote about the benefits of an apartment leasing office opening early in the day and staying open late. The fact is, people don’t do their business from 9 a.m. to 5 p.m., or from 10 a.m. to 6 p.m., when most apartment community offices...
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Analytics on Your Dashboard: Which Posts are Driving Your Traffic?

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So you’ve started a blog to increase your product awareness and drive some traffic to your site. How do you know if it’s working? Better yet, which articles are bringing readers to your site? Well hopefully you are using Google Analytics, but if you’re like me, you don’t always check your reports. I find...
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A Better Way to Source Apartment Leasing Leads

A Better Way to Source Apartment Leasing Leads

I have been thinking a lot about Curation lately, and how it will add value for the following and readership of your digital assets for those who master the task. Content Curation is much different than content aggregation. The barrage of information coming at us is overwhelming, and someone needs to filter and organize that, which...
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Curated Marketing Articles

Curated Marketing Articles

Here are some weekend reads and links that we found interesting and of potential value for your business and apartment marketing trek. They are in no order, enjoy the weekend! Twitter Profiles Now this was not a scientific, data filled test haha, if you been on my blog long enough, you know I’m all...
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Professionalism in Property Management is Overrated

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Flip Flops in the leasing office likely do not fit the average property management dress code. That stodgy corporate apparel needs to go. Who ever decided that dressing folks up to look like stuffed puff balls was a great marketing idea? And then, what is the alleged correlation between “look alike dress” and “professionalism” We say...
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Making a Listen and Vote Widget

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Sometimes a plugin or widget you want doesn’t exist, but that doesn’t mean that you can’t put one together yourself. With a little cretivity and persistence I was able to create a WordPress widget where you can both listen to music and vote on multiple songs on the sidebar. Since there isn’t a music...
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Partnership Marketing Delivers a Compound Return

Partnership Marketing Delivers a Compound Return

We have written a lot of articles about expanding your Digital Reach, and the importance of managing multiple channels to enhance that. We also touched on the Corridor of Opportunity that sometimes shows up once you begin your trek down a certain path. Related Posts PR: How we got (90) comments on our blog post Apartment marketers...
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