Apartment Marketing

Using LinkedIn With the Best of Them

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The biggest and best companies in the world use LinkedIn to their full advantage, so why shouldn’t you? Related Posts Content Marketing - How are you grabbing attention? When you spend your days trying to garner attention on behalf of your clients, you spend a good amount of time creating content and pondering new...
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On the First Page in Two Days: How to Help Google Find You

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Last week, in my article A Quick Way to Find the Right Keywords for Your Website Using Google AdWords, I explained how to find the words with which people are searching the most.  Now we want to explore ways to make sure Google brings up your website when these words are searched. Domains vs. Titles...
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Using Infographics to Heighten the Impact of Your Message

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Enhancing your blog posts with infographics is a helpful way to add interest, get your point accross, and hold the attention of your audience. If you don’t know what I mean by info graphic, take a look at some of the more interesting examples at Visual.ly So maybe don’t have the skills, time, or...
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Starting Digital Marketing at the Right Place

Starting Digital Marketing at the Right Place

As much as we rage on about Social Media Marketing, that really is NOT what we sell our clients here at The Urbane Way. We sell Leasing Leads by way of Increased Web Site Traffic. Social Media is a side benefit of what we offer. If what you think your business or apartment community needs...
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Facebook Has Become a Leasing Lead Generator

Facebook Has Become a Leasing Lead Generator

We have written a lot about Facebook Marketing here at The Urbane Lab, both good and bad. We are starting to shift our opinion about this monster platform and seeing it as a leasing lead generator. Each month we are watching Facebook climb up the rankings as a real Traffic Source for our web sites that we...
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A Quick Way to Find the Right Keywords for Your Website Using Google AdWords

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Having Google deliver targeted traffic to your digital doorstep is the goal of every SEO specialist. You want your site to rank high on a search result, but before you can start on this endeavor, you need to know what that search will be. What words are your target audience searching for? In different...
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Making a Fly-Through Video Title Sequence with Adobe After Effects and Premiere Pro CS5

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Laughing scientists and bubbling social media experiements will set the scene for each episode of Urbane TV. For this video intro I used a basic fly through effect with After Effects that is super easy to implement with some animated camera movements. My fly-through basically consists of four elements: The title banner, the animated laughing...
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How Much Web Traffic Do You Need

How Much Web Traffic Do You Need

It is encouraging to see more and more apartment marketers giving attention to their web site traffic. We have a firm and proven belief that increased web traffic = increased physical traffic, meaning in the door leasing leads evidenced by increased Guest Cards. So if folks are finally paying much closer attention to web traffic, and are obsessed...
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What’s in it for them? Discussing partnership marketing

What’s in it for them? Discussing partnership marketing

Jill from Vitaminwater stopped by our office yesterday. If you’ve been to the Urbane Life office lately, you’ve probably seen that we have a pretty good-sized cooler of Vitaminwater at the ready, for ourselves and for anyone who comes to visit. And, every few weeks, Jill comes by with a few cases of Vitaminwater,...
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Animating a Walking Talking Company Mascot with Flash

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If you look at the top of the home page, you will see a funny animated mad scientist walking across the screen carrying a brain and promoting our Social Media Marketing services.  In this article I will discuss how I made him talk. Record the voice first You might need several takes to get...
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