Apartment Marketing

Does Craig’s List Automation Work

Does Craig’s List Automation Work

Craig’s List has been a double edged sword for apartment marketers since inception of the awkward classified listings service. On one hand the classified service is free, that said, successfully administering Craig’s List ads can become daunting for the already overworked site staff and it is far from “free” to keep up with the daily postings. Scaling the postings...
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Increase Leasing Traffic in Slow Times

Increase Leasing Traffic in Slow Times

Anyone that practices the art of apartment marketing and that leases apartments knows the winter months can be a little slow, and anything we can do to spur up some leasing traffic helps. We are big proponents on giving stuff away at the Urbane Lab, and encourage our clients to think about how can...
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Extend Your Social Reach

Extend Your Social Reach

Have Apartment Marketers finally started to pay attention to the social media numbers? The recent article in MHN titled The Rough Road to ROI alludes that some Property Management Companies may start measuring their success in the social space by the numbers, finally. If your Digital Footprint isn’t in the thousands, or tens of thousands your...
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Growing Your Email Marketing Campaign

Growing Your Email Marketing Campaign

Aside from making an awesome newsletter with  enticing promotions,  compelling subject lines, and high open rates, your email marketing campaign needs a growing list of subscribers who are actually interested in receiving your promotions. This means giving people the chance to opt in whenever and wherever you can. Where to gather email addresses Your website and...
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Creating QR codes for Marketing – Why and How

Creating QR codes for Marketing – Why and How

I just finished a new business card for one of our clients.  I put a QR code on the back which points to his website.  Why did I do this?  Because I think it’s useful.  I think more people will visit his site because of the code. Wouldn’t you be more likely to visit...
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Leasing Turnover Myths

Leasing Turnover Myths

I think that multifamily folks would generally agree that leasing may well be the highest turnover position in most apartment operators staffing. But why is that, and what can be done to reduce and or prevent that from happening? There has been much written by the HR pun dents about what makes a great workplace. And, there...
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Boring Apartment Marketing Doesn’t Get Clicked Through

Boring Apartment Marketing Doesn’t Get Clicked Through

While the guide books, magazines  and Internet Listing Services have helped many apartment marketers with their advertising needs over the years, their efficiency and ease of use has fostered a laziness and lack of creativity. Related Posts The challenge is creating content We posted recently posted an article, How Many Channels Can You Manage. The point of the article...
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After Effects Puppet Tool: Making the Furniture Dance

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Adobe After Effects has been known as the premiere motion graphics software for years, and now with its puppet tool, its become a viable option for doing some quick character animations.  Similar to, and possible easier to use than, the bone tool in Adobe flash, the puppet tool turns static images into malleable armatures ripe for realistic kinetics. As...
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Running a Facebook Ad Campaign

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So you’ve set up a giveaway on your Facebook fan page in hopes to attract more fans, and ultimately customers.  Good job. Now you can sit around and hope your existing fans will spread the word- Or you can spread it yourself wih a Facebook ad campaign. Here at the Urbane Way, we recently...
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Find Out What Your Audience Wants: Put Your Web Designs to the Test With Google Website Optimizer

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Web designers, have you ever wondered which of your designs people will respond to the most?  With the new Website Optimizer tool from Google, you can acquire valuable customer feedback with a real life product trial; Related Posts Your Web Site Here are a few tips from the Urbane Lab on how to create or improve...
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