Apartment Marketing

Apartment Marketers; You are Choosing Boring

Apartment Marketers; You are Choosing Boring

When was the last time that someone pumped your gas. For some readers, maybe never, for a few of us, we still remember that era gone by. The Gas Station Attendent pumped your gas, checked your oil and washed your windows! Working at a Sohio Station in rural Ohio was my first job as a teenager. ...
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Owned, Paid and Earned Content to Market and Rent Apartments

Owned, Paid and Earned Content to Market and Rent Apartments

Blog posts aren’t as interesting to read today as they were a few years ago. Perhaps because everything that should be said has been said. Or, maybe it is because online content has turned into advertisements and marketing materials, referred to as “Content Marketing” to lure you in. Marketers ruin everything. That said, the article Top 3 Trends Apartment Marketers Should...
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Social Search for Apartments,The Next Big Thing

Social Search for Apartments,The Next Big Thing

I am preparing a presentation for the Detroit Metropolitan Apartment Association on Digital Marketing for Apartment Leasing. We have talked about the importance of apartment management companies  establishing a significant Digital Footprint and that The Numbers Matter many times here at the Urbane Lab, however I think it mostly falls on deaf ears with our fellow apartment marketing friends and un-friends (those...
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Districts and Neighborhoods; Apartment Marketing Packaged Differently

Districts and Neighborhoods; Apartment Marketing Packaged Differently

If you had an apartment unit that looked like the picture you obviously wouldn’t be renting apartments right? One site walk and you would realize why you aren’t renting any apartments. Yet many of your web sites and digital assets aren’t any better, however they are out of sight, out of mind.  Your Apartment...
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Figuring Out How to Leave a Significant Mark on a Google Friendly Web

Figuring Out How to Leave a Significant Mark on a Google Friendly Web

Branded Media, what is it and what does it mean. Well, if you watched Felix Bumgartner jump from the edge of space a couple of weeks ago you know. What Red Bull pulled off was nothing short of amazing and is the core of what Branded Media is.  David Armano penned an excellent article...
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Conversation and Engagement Require Your Business to get Involved

Conversation and Engagement Require Your Business to get Involved

It has been some time between articles here for me. Partially because I didn’t have anything new to say and partially because I have a lot to say, but have held back. Mike Brewer summed things in a recent post titled Using Social Media to Market Apartments Back in 2009 I penned a post about using social...
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Urbane Apartments Gets Props in the New York Times

Urbane Apartments Gets Props in the New York Times

We like to think we’re doing a lot of special things with Urbane Apartments and Urbane Media. A lot of different things. A lot of things that make people stand up and take notice. That’s why we were thrilled when New York Times business blogger Melinda Emerson took notice and shared our story in...
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Become the Media, Hitch Your Wagon to a Larger Audience

Become the Media, Hitch Your Wagon to a Larger Audience

Good Times Ahead So we are well into the “leasing season” and all is well. Occupancy is rising and rents are pointed up. All is well! Good times ahead! What are you doing with your apartment marketing as the rental tide rises? Could this be considered a “safe time” to try a new and...
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Keeping Customers Happy with QR Codes, Video & Partnership Marketing

Keeping Customers Happy with QR Codes, Video & Partnership Marketing

We like to think we’re pretty innovative when it comes to attracting new prospects to and leasing units for Urbane Apartments and our other clients, Paragon Apartments and Landmark Apartments. But once you bring them in, you got to keep them happy. So what do QR codes, partnership marketing and online video have to...
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How to Rent Apartments on Facebook

How to Rent Apartments on Facebook

We have been on our soapbox here at the Urbane Laboratory about the number of Facebook Fans a small business or Apartment Community needs to create traction. Until you have mustered up a few thousand Facebook Fans narrowly targeted to your ideal demographic you are mostly talking to yourself. There just isn’t anyone there....
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