Hopefully you are driving traffic to your site from Facebook and other social media sites.  You can already see your referral traffic from Facebook from your Analytics  referral traffic sources overview.  You can measure how many visitors came from Facebook on any given day. The problem is that some people...

When I was working at another agency about six years ago, the motto was, “If you don’t have a website, you don’t exist.” A few years later, it was, “If you don’t have a Facebook page and Twitter account, you don’t exist,” and then, “If you don’t have an...

Making an animated banner for your G+ page is as simple as making an animated gif, well actually it’s 5 animated gifs lined up in a sequence.  So it’s as easy as making one animated banner-sized gif, then slicing it into 5 squares! First you need an original animation...

Often I’m asked to help people write something — a letter to the editor, a press release, a paper for school – and my advice is to write the way you talk. Going back to high school, we’re all taught to write the typical three-point essay – the introduction,...