When was the last time that someone pumped your gas. For some readers, maybe never, for a few of us, we still remember that era gone by. The Gas Station Attendent pumped your gas, checked your oil and washed your windows! Working at a Sohio Station in rural Ohio was my...

Blog posts aren’t as interesting to read today as they were a few years ago. Perhaps because everything that should be said has been said. Or, maybe it is because online content has turned into advertisements and marketing materials, referred to as “Content Marketing” to lure you in. Marketers ruin everything. That said, the article Top...

From Ragan’s PR Daily; 5 Clear Signs You Cannot Ignore Content Marketing  It’s feeling a lot like 2007 in the corporate communications world.  That’s about the time social media tools reached their tipping points and organizations got serious about embracing them. As a result, serious-minded people argued over whether...

It was great meeting Duncan Alney from Firebelly Marketing last week for an impromptu breakfast. Duncan was in Michigan for a client visit. Our conversation over coffee drifted to “Content Marketing” a label Duncan claims to dislike. After our meeting it occurred to me that what we really are are Advertisers, except it Doesn’t Look Like Advertising. Shouting at...