• Apartment Marketers; You are Choosing Boring
  • Owned, Paid and Earned Content to Market and Rent Apartments
  • The Lines Are Blurred, It is ALL Advertising
  • When was the last time that someone pumped your gas. For some readers, maybe never, for a few of us, we still remember that era gone by. The Gas Station Attendent pumped your gas, checked your oil and washed your windows! Working at a Sohio Station in rural Ohio was my...

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  • Blog posts aren’t as interesting to read today as they were a few years ago. Perhaps because everything that should be said has been said. Or, maybe it is because online content has turned into advertisements and marketing materials, referred to as “Content Marketing” to lure you in. Marketers ruin everything. That said, the article Top...

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  • From Ragan’s PR Daily; 5 Clear Signs You Cannot Ignore Content Marketing  It’s feeling a lot like 2007 in the corporate communications world.  That’s about the time social media tools reached their tipping points and organizations got serious about embracing them. As a result, serious-minded people argued over whether...

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  • It was great meeting Duncan Alney from Firebelly Marketing last week for an impromptu breakfast. Duncan was in Michigan for a client visit. Our conversation over coffee drifted to “Content Marketing” a label Duncan claims to dislike. After our meeting it occurred to me that what we really are are Advertisers, except it Doesn’t Look Like Advertising. Shouting at...

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Apartment Marketers; You are Choosing Boring

April 16, 2013
Apartment Marketers; You are Choosing Boring

When was the last time that someone pumped your gas. For some readers, maybe never, for a few of us, we still remember that era gone by. The Gas Station Attendent pumped your gas, checked your oil and washed your windows! Working at a Sohio Station in rural Ohio was my first job as a teenager. ...
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Owned, Paid and Earned Content to Market and Rent Apartments

April 12, 2013
Owned, Paid and Earned Content to Market and Rent Apartments

Blog posts aren’t as interesting to read today as they were a few years ago. Perhaps because everything that should be said has been said. Or, maybe it is because online content has turned into advertisements and marketing materials, referred to as “Content Marketing” to lure you in. Marketers ruin everything. That said, the article Top 3 Trends Apartment Marketers Should...
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Ignore Content Marketing No More

April 1, 2013

From Ragan’s PR Daily; 5 Clear Signs You Cannot Ignore Content Marketing  It’s feeling a lot like 2007 in the corporate communications world.  That’s about the time social media tools reached their tipping points and organizations got serious about embracing them. As a result, serious-minded people argued over whether it was a fad, while...
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The Lines Are Blurred, It is ALL Advertising

April 1, 2013

It was great meeting Duncan Alney from Firebelly Marketing last week for an impromptu breakfast. Duncan was in Michigan for...
Read More »

Are You Afraid to Launch Your Big Idea

March 20, 2013

We are constantly working on a stream of interesting start-up ideas at the Urbane Lab, some that mushroomed into...
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Partnership Marketing Redefines Corporate Outreach Marketing for Apartments

March 16, 2013

It has been a busy first quarter here at the Urbane Lab. We have had a successful new Product Launch with...
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Social Search for Apartments,The Next Big Thing

February 11, 2013

I am preparing a presentation for the Detroit Metropolitan Apartment Association on Digital Marketing for Apartment Leasing. We have talked about the importance of apartment...
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Be the Advertiser, Lower Marketing Costs with Partnership Marketing

January 22, 2013

Brands Are Becoming Newsrooms We talk a lot about Create Your Own Branded Media here at the Urbane Lab,...
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Social Outreach, Just Do It

January 10, 2013

Pretty overused Nike cliche, right? Is Social Outreach really that easy? Businesses get pretty worked up about how to do it, What are...
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