I’ve drunk the FourSquare Kool-Aid. Pretty much everywhere I go, the first thing I do is check in on this digital media platform. I was mad for a full day when I lost the “mayorship” at my YMCA. Yeah, I’m emotionally attached. And, I’m currently the mayor of both my work office and of...
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If you lived anywhere near Michigan in the late ’90s, surely you remember Bow Wow Wow’s cover of “I Want Candy.” Rather, you remember the Red Wings playoff version: “I Want Stanley,” complete with the purple octopus on the cover. (There was even a rap version. Who knew.) When it came up on the...
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Jill from Vitaminwater stopped by our office yesterday. If you’ve been to the Urbane Life office lately, you’ve probably seen that we have a pretty good-sized cooler of Vitaminwater at the ready, for ourselves and for anyone who comes to visit. And, every few weeks, Jill comes by with a few cases of Vitaminwater,...
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I was able to exchange for this t-shirt on Twitter. If I hadn’t established a real-life persona, it simply wouldn’t have happened. If you’ve spent five seconds on Twitter, and made the mistake of tweeting about any Apple product, the bots and auto-tweets will certainly have found you at least once. And I don’t...
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Not too long ago, The Urbane Way Founder Eric Brown wrote about the benefits of an apartment leasing office opening early in the day and staying open late. The fact is, people don’t do their business from 9 a.m. to 5 p.m., or from 10 a.m. to 6 p.m., when most apartment community offices...
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I love Starbucks. I love their pumpkin spice latte. And, now I’m in love with their new marketing campaign. The background: Starbucks is running a campaign where loyal customers can vote on which city gets to partake in their delicious pumpkin spice lattes first. Starting Monday, visitors go to their Facebook page and complete...
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Facebook reorganized its friends chat list again. Annoying for everyone, including those of us who use Facebook as part of our jobs in social media. It’s nothing we can’t work around. But it got me to thinking: In trying to constantly roll out the latest new and exciting thing, is Facebook just hurting itself...
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Our leasing office at Urbane Apartments is a pretty eclectic place when it comes to interior decorating. At least once a day, someone will come in and comment to the effect of, “Wow, this is a really cool work space.” And once in a while, “Wow, I would love to work in here.” We...
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From my newspaper days, I can tell you that anything with cute kids or cute pets was sure to boost paper sales for the day. And if you could get a shot of a cute kid holding a cute pet, well, you were golden. (Get it? Golden?) Businesses have long been recognizing the marketing...
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A social media staff dedicated to doing just that, or staffers trained to do social media in addition to their other duties. Ah, the debate rages. Here’s an interesting infographic detailing the approaches taken by different airlines — dedicated or integrated. There are plus sides to both arguments. If you have a dedicated social...
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