Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide


Own Your Social Media Failure or Success

Own Your Social Media Failure or Success

We had a new client in the Urbane Lab recently that we had prepared a proposal for who was piping mad. As he read through our offering he commented that this is mostly the same as what the last “Social Media” shop promised, but didn’t deliver. He was  pretty distraught with his recent experience, but mostly...
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Boring Apartment Marketing Doesn’t Get Clicked Through

Boring Apartment Marketing Doesn’t Get Clicked Through

While the guide books, magazines  and Internet Listing Services have helped many apartment marketers with their advertising needs over the years, their efficiency and ease of use has fostered a laziness and lack of creativity. Related Posts Apartment Marketers Are Contradictory So we had a pretty lively twitter feed yesterday on #AptChat, so much so that the host, Mike Whaling disciplined the group;...
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Is Anyone Talking About Your Apartment Community on Facebook

Is Anyone Talking About Your Apartment Community on Facebook

A lot has been written as of late surrounding the plethora of Facebook changes. But few are talking about the impact that brands and businesses will experience from the new measurement metric, (#) People Talking. Related Posts SOCIAL MEDIA WILL WORK FOR YOU Urbane Lab #123108 The buzz surrounding Social Media Marketing seems to grow louder...
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Digital Marketing Sunday Picks

10 Reasons Why Your Blog Gets No Traffic By Jeff Bullas Blogging can be fun if you are passionate about your subject but it can be frustrating if the analytics show that you have no traffic to your blog or website. That means that no-one is reading your insights and is appreciating your writing....
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Starting Digital Marketing at the Right Place

Starting Digital Marketing at the Right Place

As much as we rage on about Social Media Marketing, that really is NOT what we sell our clients here at The Urbane Way. We sell Leasing Leads by way of Increased Web Site Traffic. Social Media is a side benefit of what we offer. If what you think your business or apartment community needs...
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Facebook Has Become a Leasing Lead Generator

Facebook Has Become a Leasing Lead Generator

We have written a lot about Facebook Marketing here at The Urbane Lab, both good and bad. We are starting to shift our opinion about this monster platform and seeing it as a leasing lead generator. Each month we are watching Facebook climb up the rankings as a real Traffic Source for our web sites that we...
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How to Pack the House for Resident Events

How to Pack the House for Resident Events

Every apartment marketer and property manager want to have a good showing at Resident Events. We all put in a lot of work into pulling them off, and then to only have a handful of residents show up is a bust. Moreover, many times it is the same handful of residents at each “party” we initiate. You can do...
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How Much Web Traffic Do You Need

How Much Web Traffic Do You Need

It is encouraging to see more and more apartment marketers giving attention to their web site traffic. We have a firm and proven belief that increased web traffic = increased physical traffic, meaning in the door leasing leads evidenced by increased Guest Cards. So if folks are finally paying much closer attention to web traffic, and are obsessed...
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Becoming a Media Partner

Becoming a Media Partner

We have had a great run with a series of Partnership Marketing events this spring and summer, and we are on the lookout for like arrangements in the future. Although they looked a little different, and spawn a new name, Media Partner, they served the same, or even better purpose of helping us Expand Our...
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The Only 5 Things You Really Need to Know About SEO

The Only 5 Things You Really Need to Know About SEO

Our Guest Post today is from Brett Duncan, Vice President of Marketing at Mannatech. Brett blogs regularly at MarketingInProgress.com, where you can download his freemarketingebook of 33 mind-blowing ideas from today’s top marketers. Related Posts Google Real Estate; Are You Getting Your Fair Share Apartment Real Estate Developers have an excellent understanding of the different values of their...
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