Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide


Apartment Marketers Cure Vacancy Panic by Spending More

Apartment Marketers Cure Vacancy Panic by Spending More

Do you have a mentor? If you are lucky enough to have one to help guide your career, or even just visit with every now and again, take advantage of that resource. I have done just that with my last employer, Jonathan Holtzman, Chairman at Village Green Companies. It may only be a breakfast meeting here or there...
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How to Rent Apartments on Facebook

How to Rent Apartments on Facebook

We have been on our soapbox here at the Urbane Laboratory about the number of Facebook Fans a small business or Apartment Community needs to create traction. Until you have mustered up a few thousand Facebook Fans narrowly targeted to your ideal demographic you are mostly talking to yourself. There just isn’t anyone there....
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Hello, Is Anyone There on our Facebook Page

Hello, Is Anyone There on our Facebook Page

Administering a Facebook Page with less than a few thousand fans is pretty lonely, because no one is there. On top of that it is arguably a waste of resources. There just isn’t enough engagement to make much of a difference to your business or apartment community. The hucksters who tell you otherwise are likely...
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Does Craig’s List Automation Work

Does Craig’s List Automation Work

Craig’s List has been a double edged sword for apartment marketers since inception of the awkward classified listings service. On one hand the classified service is free, that said, successfully administering Craig’s List ads can become daunting for the already overworked site staff and it is far from “free” to keep up with the daily postings. Scaling the postings...
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QR Codes, Not Move in Baskets for Apartment Marketing

QR Codes, Not Move in Baskets for Apartment Marketing

We have been slow to react to the QR Code frenzy at the Urbane Lab. A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code...
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Increase Leasing Traffic in Slow Times

Increase Leasing Traffic in Slow Times

Anyone that practices the art of apartment marketing and that leases apartments knows the winter months can be a little slow, and anything we can do to spur up some leasing traffic helps. We are big proponents on giving stuff away at the Urbane Lab, and encourage our clients to think about how can...
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Moving the Deck Chairs

Moving the Deck Chairs

As 2011 comes to a close and you are thinking and planning for 2012, what changes stick out for you. Are you gearing up for more sales or leases, are you expanding or just staying status quo? As we think about our Apartment Business, things look much, much different. The deck chairs are moving as the our business...
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Extend Your Social Reach

Extend Your Social Reach

Have Apartment Marketers finally started to pay attention to the social media numbers? The recent article in MHN titled The Rough Road to ROI alludes that some Property Management Companies may start measuring their success in the social space by the numbers, finally. If your Digital Footprint isn’t in the thousands, or tens of thousands your...
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Consistent Content Has a Cost

Consistent Content Has a Cost

Wow, another year is about to slide away into the history books. I hope you have all had a great year. We have been plenty busy at the Urbane Laboratory this year. We have learned a ton of marketing tricks this year. Some worked well, some not so well, but they all made us better...
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Leasing Turnover Myths

Leasing Turnover Myths

I think that multifamily folks would generally agree that leasing may well be the highest turnover position in most apartment operators staffing. But why is that, and what can be done to reduce and or prevent that from happening? There has been much written by the HR pun dents about what makes a great workplace. And, there...
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