Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide


Marketing Transformation; Building a Media Team

Marketing Transformation; Building a Media Team

The digital world connects us all like never before. Not only are there connections, they are matched to like minded people, businesses and brands. It allows us the opportunity to peer into the window of other businesses world. Kind of like window shopping electronically, except what you see is how the business behaves. We...
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Unexpected Crashes; Nascar and Business

Unexpected Crashes; Nascar and Business

Nascar has experienced phenomenal success by nearly any measurement. They have built one of the strongest brands in the world. And while there are many reasons that folks are glued to the TV for each race, in part, I think we like to see the crashes. While no one wants to see anyone hurt,...
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Marketing in Everything You Do

Marketing in Everything You Do

How much impact do marketers really have on business results? If your business or brand is stellar, does marketing really matter? We all know of a great restaurant that has a line out the door every night who has never done any advertising, or the local brand that everyone just goes there because. When...
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Abundant Opportunity; Advertising Disguised as Stories

Abundant Opportunity; Advertising Disguised as Stories

The media world continues to evolve at blinding speed. A Cigar is no longer a Cigar, and an Ad, is no longer an Ad. Google Ad Words is really a search powered machine that helps your target customer find you, disguised as advertising. Facebook has also refined the word Ad, with Stories, as outlined in...
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When is Advertising Not Advertising

When is Advertising Not Advertising

As businesses and brands pass through the digital marketing arch and start to transition their resources toward internal Branded Media, it seems there will be a plethora of opportunity for those who took the time to create a Digital Footprint. It is wild to watch brands such as Red Bull build an in house media company that has figured...
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Engaging Your Employees

Engaging Your Employees

As companies and businesses enter the social space, things can be a little scary for them. They no longer have control of the message. Perhaps the establishment never had control, but if they couldn’t hear or see it, it must be so. This social media thing has changed all of that. Anyone in your company is now a publisher, and some...
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Dominate and Amaze Your Target Customers

Dominate and Amaze Your Target Customers

I had a couple of stark reminders this week about about why brands stop being who they started out to be. What made them great brands was how they behave, and the multitude of little things that they do differently than the guy across the street, that, over time creates significant separation. However, as businesses mature, and...
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Make the Competition Irrelevant by Changing the Rules

Make the Competition Irrelevant by Changing the Rules

One of our strengths at Urbane Media is Branding. Our ability to create and market the Brand of the businesses we represent. Some of the challenges that businesses have, which is typical of great brands is their ability to break away from the competition by creating uncontested market space that makes the competition irrelevant. Untapped market space demand creation of something new...
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Being Found and Discovered Trumps a New Web Site

Being Found and Discovered Trumps a New Web Site

Most businesses that get a new web site do not need a new web site. We see this time and again, even more so with the popularity of WordPress, which has allowed hucksters with little design background to become alleged graphic designers and web site developers. Not really Jasper. Building a new web site is a complete pain. The...
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Partnership Marketing Leases Apartments

Partnership Marketing Leases Apartments

Every now and again you get to see the fruits of your marketing actions. Our marketing world today revolves around “Sharing”, which in the digital world is akin to Word of Mouth Marketing. The trick is leveraging other people or businesses to help you spread your marketing message. One way that we have found...
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