Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Urbane_Media on Twitter.
Eric also writes regular articles for the following publications;
Multi Housing News
Social Media Examiner
Search Engine Guide
There are some really bright folks in our industry, and they combat all sorts of challenges each day. Some are great operators, some great marketers but it seems we ALL can improve Resident Retention. I have been reading Mindy Williams The Resident Retention Book and working on how we can transition and apply some...
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We had our second monthly meeting last night for the staff bloggers we have assembled for the UrbaneBlog.com. In less than two months we have achieved outstanding results by following the advice of some of the top bloggers. Most of the Urbane bloggers are Urbane Residents. While we have had the blog for about...
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We are working hard on honing the concept of our Centralized Leasing Office and Text Message Selling. The technology is available and economical. Here is a sneak peak at one of the new avatars we are building. We will have one of these crazy life size avatars at every property with vacancy. The avatar...
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It seems as though we are all being asked to do more and more each day with less and less. Pushing back and yammering for more help to the boss isn’t likely a good idea, and it comes across bad. An option is to Look Within. Yep, there is some mighty good talent right...
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Marketing in a down economy when budgets have been slashed can be a challenge. You have to do everything you can to be creative, and still have a Remarkable message. But, shouldn’t you be doing that anyway? Some may argue, the best of the best come out in the worst of times. In our...
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As the economy continues to slide properties may be pressured to offer concessions and specials. Try some creativity. We have had great luck with Flip Video Recorder promotions. Add your logo sticker and viola, you have a customized promotional tool that bears your logo, and is one of the hottest gadgets going right now....
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Remember that nervous feeling just before your first date, and wondering about if you really even wanted to go? That is kind of what it feels like when you start courting Rating Sites, which should be “Your New Best Friend” Yelp, Get satisfaction, and the feared ApartmentRatings.com to name a few are a good...
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It is fascinating to chat with multi-family executives across the nation about their Brand. Every business has a brand recognition, even if a bad one. Every property has a brand recognition. Your Brand is not what you think it is, it is what your resident thinks it is, it is what your employees think...
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Twitter is an emerging social media site that provides a quick, easy and low-cost way to deliver targeted messages to current and prospective customers. I recently spoke with Alison Rice (@freshbrewedit) from Builder Magazine about the various ways Urbane is benefiting from Twitter … here is an excerpt from that article: “Twitter offers builders...
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Ever stand at the conclusion of the problem, finally at an acceptable and amicable solution, long after rummaging around, seeking out and uncovering the all the facts, and wonder how did we ever get this afar the mark? What system broke down or do we need, and what check and balance failed us or...
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