ACT AS ONE, NOT ONE OFF Where are you looking for help to navigate these challenging economic times? What resources are you tapping into? Whatever you are thinking about today is literally planning a future event. If you are worrying, you are planning what you are worrying about. Why not focus on where you...
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Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Urbane_Media on Twitter.
Eric also writes regular articles for the following publications;
Multi Housing News
Social Media Examiner
Search Engine Guide
ACT AS ONE Urbane Lab Project #031509
GO SOLO Urbane Lab Project #030709
WHAT! NOT TOURING WITH THE PROSPECT, YOU CAN’T DO THAT!Well, we are, we are sending prospects out on their own to tour our apartments. In our trek to enhance the concept of a Centralized Leasing Center at Urbane, we are testing a new way to tour apartments and we have coined it “GO SOLO”....
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FIRE YOUR MARKETING AGENCY Urbane Lab Project #022209
Kind of radical? Perhaps, but we are seeing more and more apartment communities entering into the euphorically space known as Social Media. The first order of business seems to be to put up a facebook page for every property and start a blog for every property. The problem here is this, NO ONE IS...
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HOW DO YOUR RESIDENTS FEEL Urbane Lab Project #020809
DOING A GOOD JOB IS NO LONGER GOOD ENOUGHWe jabber so very often in our circles about Resident Retention, and what that means. We yak about do we send a letter, an email a phone call to reach out to our residents about renewing their lease. Hey, lets send them a gift too. Does...
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HOW LONG WILL IT TAKE Urbane Lab Project #013009
CORPORATE GIANTS ARE OFF AND RUNNINGAttending BlogWell in Chicago last week was a refreshing and pleasant change to most of the Social Media seminars I have attended the past couple of years. The participants were very different. It was not about Marketers talking to Marketers or Social Media folks talking to Social Media folks....
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ARE YOU A COMMODITY Urbane Lab Project #011609
By all accord, 2009 may be a banner year for Social Media Marketing as companies’ scramble for the next cool thing to help solve their traffic woes. We are gaining a better understanding of early adapters, sometimes referred to as influencers, evangelists and ambassadors. Specifically, just how many evangelists does it take within your...
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FOLLOW HYUNDIA’S LEAD Urbane Lab Project #010609
FOR IMMEDIATE RELEASEJanuary 6, 2009 Contact:Eric Brown248.767.4460eric@urbaneapts.com URBANE APARTMENTS GIVES RENTERS HIT BY RECESSION A WAY OUTRenters who experience an “involuntary loss of income” in 2009 can get out of their lease with the local apartment company’s “carefree Freedom Lease.” In a local economy that is experiencing falling home prices and double-digit unemployment, it’s...
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SOCIAL MEDIA WILL WORK FOR YOU Urbane Lab #123108
The buzz surrounding Social Media Marketing seems to grow louder each day. It is almost as folks think it is something you can buy off the shelf, some wonder drug. There is MySpace, Facebook, Twitter, flickr, YouTube, LinkedIn. Ning, and several more. Then there are the book marking sites, Delicious, Stumble Upon, Digg and...
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Your Residents are a Great Resource
We were running low at some properties on our marketing materials that we hand out to prospects when they come in looking for an apartment. It was time for some fresh changes, and we really wanted to introduce photos of real people in our models to invoke the prospects emotions, and add some fun...
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Centralized Leasing and Our Virtual Leasing Avatar
Centralized Leasing CenterWe are inching ever so closer to implementation and execution of our ideas surrounding the concept of a Centralized Leasing Center. Next week we will launch a Live Video Chat on our web site, where our Leasing Consultants can answer questions via a Live Chat as the prospect peruses the web site....
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