Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide


What Are You Working On

What Are You Working On

As the year winds down I find mysel thinking a lot about what went well, how to improve results and what I want to work on in the upcoming year. In late 2011 I became frustrated with the digital marketing business. It is full of flakes  and charlatans who peddle their wares to anyone who will listen.  That said, this is America, the...
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Advertising Has Changed, Have You Noticed

Advertising Has Changed, Have You Noticed

Build Your own Branded Media
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Figuring Out How to Leave a Significant Mark on a Google Friendly Web

Figuring Out How to Leave a Significant Mark on a Google Friendly Web

Branded Media, what is it and what does it mean. Well, if you watched Felix Bumgartner jump from the edge of space a couple of weeks ago you know. What Red Bull pulled off was nothing short of amazing and is the core of what Branded Media is.  David Armano penned an excellent article...
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Guest Cards verses Web Site Traffic; Digital Marketing Trumps ILS Advertising

Guest Cards verses Web Site Traffic; Digital Marketing Trumps ILS Advertising

Digital Marketing for Apartment Leases and Leads As Digital Apartment Marketers we have done a poor and unjust job of educating our clients about the amount of web site traffic required to create enough leasing leads, or Guest Cards to sustain occupancy standards for their apartment communities. It has been an arduous task to alter the conversation enough...
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Mixing Your Marketing When You Have Residential and Commercial Assets

Mixing Your Marketing When You Have Residential and Commercial Assets

Many of our Apartment Marketing clients here at Urbane Media have a variety of different real estate assets, and classes of assets. For instance, it is not unusual for the core ownership group of an apartment management company to also develop and own commercial real estate, such as office and retail. Many times the marketing and branding lines are blurred between...
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Conversation and Engagement Require Your Business to get Involved

Conversation and Engagement Require Your Business to get Involved

It has been some time between articles here for me. Partially because I didn’t have anything new to say and partially because I have a lot to say, but have held back. Mike Brewer summed things in a recent post titled Using Social Media to Market Apartments Back in 2009 I penned a post about using social...
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Sustaining Constant and Consistent Content

Sustaining Constant and Consistent Content

Perhaps the biggest challenge in effecting branded media is consistency. A key ingredient is relative, consistent content. Most apartment marketing is propaganda:. here are our apartment features, our sparkling pool, our great main ID sign, please rent from us. And, oh, tell all of your friends too! Propaganda-driven marketing is boring and has minimal...
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Become the Media, Hitch Your Wagon to a Larger Audience

Become the Media, Hitch Your Wagon to a Larger Audience

Good Times Ahead So we are well into the “leasing season” and all is well. Occupancy is rising and rents are pointed up. All is well! Good times ahead! What are you doing with your apartment marketing as the rental tide rises? Could this be considered a “safe time” to try a new and...
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Content Curation or Spam

Content Curation or Spam

Ever notice how things around us change, that actually changes our behavior, but we haven’t really noticed it. Like pumping our own gas for those old enough to remember “Filling Stations”. And while there are dozens of changes happening everyday sometimes they slip our awareness. One thing that marketers are doing today that they...
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Social Outreach Versus Social Marketing; Is There a Difference?

Social Outreach Versus Social Marketing; Is There a Difference?

We have logged nearly (2,000) blog posts at The Urbane Life on line magazine. The blog continues to be the hub of our social marketing at Urbane Apartments. From day one I have been adamant that writers can write about anything they are passionate about. We love to highlight local businesses and events, and generally focusing on...
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