Erica Finley


Students get half-off tickets to Scott Stratten event at Detroit library on September 28

Students get half-off tickets to Scott Stratten event at Detroit library on September 28

We know we can always count on Social Media Club – Detroit and its fearless leader Dave Murray to bring some extraordinary events to our area. Next week is no exception as we welcome Scott Stratten to the Detroit Public Library on Tuesday, Sept. 28, as part of his UnBook Tour. Full disclosure: The...
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New York City-based 4food aims to change the way burgers — and social media — are done

New York City-based 4food aims to change the way burgers — and social media — are done

Social media has been a game changer for many people for a variety of reasons. Some people use it to tweet their prayers. Others use it as a way to grow their business. And now, some people are using it to share their “build-your-own burger” masterpieces — and can get paid for doing so....
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Grand Rapids-based Rob Bliss uses social media to promote his larger-than-life urban events

Grand Rapids-based Rob Bliss uses social media to promote his larger-than-life urban events

Grand Rapids-based Rob Bliss, 21, has a pretty impressive resume. He hosted a giant pillow fight in September 2008 and 3,000 people showed up. A month later, he broke the world record when he hosted about 4,000 people in a zombie walk that started at Rosa Parks Circle. Then he gave life to a...
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140conf Detroit schedule announced; now is the time to share it with your community

140conf Detroit schedule announced; now is the time to share it with your community

If you’re from the Midwest and you haven’t yet heard about 140conf Detroit, today’s the day to stand up and take notice. A conference aimed at capturing The State of Now, Jeff Pulver has pulled together trailblazers and thought leaders from a variety of industries for one day — October 20, 2010 — of...
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QR codes take interactivity to the next level

QR codes take interactivity to the next level

Here at The Urbane Way, we’re always paying attention to the latest and greatest tools that can help our clients become more interactive in the digital space. One of the newer technologies that individuals and companies alike are starting to explore and find practical uses for are QR codes. You may have seen them...
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To blog or not to blog (and how often?)

To blog or not to blog (and how often?)

Scott Stratten didn’t blog for six weeks. And he doesn’t care who knows it. Ironically, though, he took to his blog to talk about it. He then, of course, used this as a segue to talk about blogging frequency — how often should you blog? Of course, no one has the “right” answer. But...
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The not-so-fine line between talking and selling

The not-so-fine line between talking and selling

Social Media Explorer blogger and all around good guy Jason Falls recently tackled an issue on his blog that some people, especially companies, struggle with in the digital space: How do I comment on other people’s blogs without selling? We here at The Urbane Way deal with this on a daily basis. We maintain...
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Social news sites pit liberals against conservatives

Last week on The Urbane Way, I talked about social news sites and mentioned how some users will “game” the system — in other words, manipulate the popularity of content to increase its visibility. This kind of activity is against many sites’ Terms of Service, and while these users may be in the minority,...
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Social news sites, mainstream media shift power to the people

Most of us know the heavy-hitters in the social news sites world: Digg, StumbleUpon and Delicious. These sites help attract attention and often provide traffic and links to web content, giving content creators access to a much bigger audience. If you’re a newbie to the social news sites game, Dosh Dosh, an internet marketing,...
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