Marketing doesn’t always have to be an expensive proposition. Take, for example, Qdoba. Our own Erica Finley met with Jessica Waugh, Qdoba’s Regional Marketing Specialist today to talk about various ways in which Urbane can partner with Qdoba. She came back with a large bag of shirts and a small bag of chips and...
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A recent incident is almost certain to continue to fuel the debate over whether the adage “Even bad press is better than no press at all…” is relevant in today’s social media age. The incident I speak of is none other than 13-year-old Rebecca Black and her basically awful video “Friday”. By now, you’ve...
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We got a lot of new greenery at the Urbane Space. Come by and check it out! Related Posts Apartment Marketing: Paragon Properties Moves the Google Needle Welcome to Episode #3 of the series on our interviews with Paragon Properties, a regional property management company, managing what was 4,500 units in SE Michigan that...
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Recently my friend Therran Oliphant wrote a very interesting post on his marketing blog, hand-raiser.com. It’s called “The Self Starter” and it brings up a very good point. A lot of us are self-starters; we’re fantastic at creating ideas, thinking of content or plans, coming up with ways to generate revenue or buzz—whatever it...
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Another day in the life of an innovative, off-the-wall marketing laboratory… We recently hosted Yelp Michigan in our Urbane Space co-working facility for their Spam-a-Rama cookoff. Yelp community members brought their best Spam-based dish to share and to be judged in a fun contest. (Spam being the canned meat, not the undesirable email kind!)...
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As part of the “Results only work environment” I keep blathering on about here at Urbane Way, I get to work from various businesses, including weird indie coffee shops and bookstores like Off The Beaten Path Books in Farmington. I love the idea of supporting quirky businesses like this, but at the same time,...
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I’ve been thinking about blog comments lately, and I realized today that I don’t really like the Disqus commenting system of ‘one account for many blogs’. I realize that it’s very, very convenient to have a single login for any site that uses Disqus, but the main problem I have with it is that...
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There’s a simple fact that most bloggers will understand immediately: Blogging is hard. It’s not always easy to think of ideas, it requires a great deal of discipline to commit to a consistent writing schedule, and it requires a lot of time. Plus, you can’t manufacture inspiration. Today I was turned on to Scoop.it...
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Today we had a company meeting and a new policy came down which empowers all of us (myself and my coworkers) in a small but meaningful way. It made me think about the feeling that you get when you go from being a drone to a member of a team. Empowering us, even in...
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Today I started doing some research into a couple of different promotional apps: Offerpop and Wildfire. Wildfire is the 800 lb. gorilla of Facebook marketing apps. Their client list is top-shelf (Victoria’s Secret, Pepsi, Sony, AT&T, etc.) It’s safe to say that if it’s good enough for Pepsi, it’s probably good enough for you....
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