Bonnie Caprara is the director of Public Relations at Urbane Media. Her career has traversed between print journalism and media relations in the agency world and for private clients. She's also a semi-serious foodie with a penchant for Cheetos.
Web Site: http://urbanemedia.co
One of the core practices in our apartment marketing at Urbane Media is to promote the communities – nightlife, great places to eat and drink, fabulous clothes to wear, music and events – things that draw residents and prospective residents to the areas in which our clients serve like the Berkley Art Bash, a...
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A while back, I wrote a post on my advice to non-writers about writing entitled Write the Way You Talk. It’s advice I’ve passed along to others that has gotten them successfully through English 101, a letter to the editor, presentations and white papers. In some cases, it got them liking and wanting to...
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If Baconites couldn’t smell the bacon, The Urbane Life and its sister/client publications, Paragon Life and Street Eatzz, played a big part in leading them to Baconfest Michigan on June 2 at the Royal Oak Farmers Market as a media sponsor. Between May 1 and June 4, over 8,100 readers found out about Baconfest...
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We like to think we’re doing a lot of special things with Urbane Apartments and Urbane Media. A lot of different things. A lot of things that make people stand up and take notice. That’s why we were thrilled when New York Times business blogger Melinda Emerson took notice and shared our story in...
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When I was working at another agency about six years ago, the motto was, “If you don’t have a website, you don’t exist.” A few years later, it was, “If you don’t have a Facebook page and Twitter account, you don’t exist,” and then, “If you don’t have an app, you don’t exist.” Now...
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Often I’m asked to help people write something — a letter to the editor, a press release, a paper for school – and my advice is to write the way you talk. Going back to high school, we’re all taught to write the typical three-point essay – the introduction, three supporting paragraphs, and a...
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Sometimes, I come across blogs and other content marketing-driven articles that are dreadfully boring to read. But if all you’re doing is throwing something together without regard to quality on your site just for the sake of building your digital footprint, then you’re missing the point. We’re pretty fortunate at Urbane Media to have...
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When my boys were in grade school, high school and college, I couldn’t impress enough upon them how important it was to write well. They both were – and are – great writers, but writing isn’t their favorite thing to do, but I assure them their talent will come in handy in the business...
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In the past few years, I’ve become a content marketing evangelist. It’s what our writing team and creative director do well, if not better than most creative shops do well. But I can’t dismiss the power of the press. Getting your stories out in other media is still a powerful way to get your...
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Whether you write one blog post a week or 10, the toughest part of writing is coming up with a great lead paragraph. Writing the lead paragraph has the toughest job. It has a lot of responsibility for 50 words or so. It has to grab attention, preferably in 10 seconds or less. It...
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