Social Outreach, Just Do It

January 10, 2013

Pretty overused Nike cliche, right? Is Social Outreach really that easy? Businesses get pretty worked up about how to do it, What are the right techniques, who has the best strategies and so forth. Perhaps the only real attribute is that you need is to Care Enough to Engage.

The New Year is here, and with that the gyms are flooded with wannabe exercisers who likely will slip aside within weeks or days of joining. I know, I have fallen prey to that myself more than once.

Another reoccurring theme, I Should Blog More, and again, like regular exercise, writing regularly is a discipline that can easily get set a side by greater priorities. Our apartment marketing friend Mark Juleen recently posted about Consistent Blogging, and I think that Mark hit on something regarding the content that many of us have written about the past few years;

 When social media was fresh and new tech online or in mobile seemed to be flying at me from every direction I felt like I had lots to talk about.  While I believe tech is still evolving, I’m not afraid to say that it’s pretty dull lately.  Maybe I just don’t get as excited anymore, but I also read so much on networks like Mashable or Techcrunch that I don’t feel like I should reinvent the wheel.

The point is that we have been writing more about the tools than the result. That surely isn’t a new statement or concept. The blogosphere has babbled about it isn’t about the tools many times,  but it makes the point, how many of us are really using the tools and technology available? The bigger question is why not? Is it because businesses don’t believe or just don’t know or just don’t change? Or is it, that they really Just Don’t Care.

Get Them Talking

One of our past and much missed Urbane Media  staff writers, the very talented Erica Moss, who relocated to the Big Apple last year, and doing a bang up job there now as an inbound marketer for   @GUOnlineNursing  summed things up in a recent article on the ever popular blog site Spin Sucks, titled What Warby Parker Teaches Us About Brand Loyalty 

My name is Erica, and I’m a Warby-holic.

As in, Warby Parker.

And it’s all their fault.

They started by offering a trendy product that I wanted: Hipster chic glasses for just $95.

Then they made me swoon with a clean, user-friendly site design.

Then they upped the ante with a winning combination of social media savvy and in-person events.

And for every pair of glasses they sell, they donate a pair to someone in need. But that’s not all.

Perhaps the coolest piece of this article is the manor and way in which Warby Parker took the time to respond. There are a variety of ways to thank someone that never go out of style, such as handwritten notes, but this personalized video connects in a thoughtful manor, making their response into  another marketing gem

Social Outreach is Easy

As you can see below, the fine folks at Warby Parker Cared Enough to Engage, and they did it in a way that screams we are different. 

So jump in, and Just Do It, it isn’t hard or complicated When You Care.

For anyone that knows Erica, she is pretty passionate and has a knack for showcasing the products she loves, 

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

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