The Art of a Media Sponsorship: Berkley Art Bash

June 26, 2012
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One of the core practices in our apartment marketing at Urbane Media is to promote the communities – nightlife, great places to eat and drink, fabulous clothes to wear, music and events – things that draw residents and prospective residents to the areas in which our clients serve like the Berkley Art Bash, a one-day art fair in Berkley, Mich.

We found the Berkley Art Bash to be an excellent media sponsor opportunity for The Urbane Life and its client/sister blog, Paragon Life. It was an event that had a strong appeal and online shareability with our target markets and demographics.

Between May 4, 2012, and June 9, 2012, the Berkley Art Bash banner ad (provided by the Berkley Art Bash) at the top of The Urbane Life was seen by 11,999 sets of eyes. The Urbane Life ran nine stories about some of the artists, stores and musicians involved with the Berkley Art Bash that were read by 282 viewers between May 16 and June 9. Paragon Life picked up another 101 viewers in the six stories that ran on its site between May 23 and June 6. We also devoted 29 Facebook posts and 21 Twitter posts to the Berkley Art Bash during that time.

Urbane Life Berkley Art Bash Stories
May 16: Berkley Bash bringing the Art and Music
May 18: You’ve been yarned!
May 21: Berkley Art Bash, 5 MORE Things
May 25: Accessories, Re-Zipped
May 29, 2012: Guys take note—Yellow Door Art Market has you covered
May 30, 2012: Wear Your Art on Your Sleeve at the Berkley Art Bash
May 30, 2012: Spoil Your Pooch at Berkley Art Bash
June 6, 2012: Berkley Art Bash Preview: Chris Gorski has People in Detroit
June 9, 2012: Local Geeks Make for One Great Creative Rock Band

Paragon Life Berkley Art Bash Stories
May 23: Berkley Art Bash, 5 MORE Things
May 23: Wear Your Art on Your Sleeve at the Berkley Art Bash
May 30: Berkley Art Bash Preview: Chris Gorski has People in Detroit
May 30: Accessories, Re-Zipped
June 1: You’ve been yarned!
June 6: Spoil Your Pooch at Berkley Art Bash

Berkley Art Bash Banner Ad Views: 11,999
Urbane Life Story Views: 282
Paragon Life Story Views: 101
Total Story Views: 383

Facebook posts: 29
Twitter posts: 21

In return, The Urbane Life got prominent logo/link placement on the Berkley Art Bash website. While we did not take advantage of booth space offered to us at the Berkley Art Bash, we felt this was a great opportunity to highlight the neighborhood of our Urbane on Catalpa apartments, which is also easily accessible to 11 other Urbane communities in Birmingham, Clawson, Ferndale and Royal Oak.

“We’re really pleased with our partnership with Urbane Media,” says April McCrumb, organizer of the Berkley Art Bash. “The articles showcased a diverse variety of our event offerings and were easy to share & help spread the word. We also had record number attendance which I’m confident Urbane Media played a part in.”

Bonnie Caprara

Bonnie Caprara is the director of Public Relations at Urbane Media. Her career has traversed between print journalism and media relations in the agency world and for private clients. She's also a semi-serious foodie with a penchant for Cheetos.

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