If Baconites couldn’t smell the bacon, The Urbane Life and its sister/client publications, Paragon Life and Street Eatzz, played a big part in leading them to Baconfest Michigan on June 2 at the Royal Oak Farmers Market as a media sponsor.
Between May 1 and June 4, over 8,100 readers found out about Baconfest Michigan on the banner ad on the top of The Urbane Life pages 13,349 times. Thirty-one of them clicked on the link, which took them directly to the Baconfest Michigan website.
But that’s not all we did to lure baconvores to Baconfest Michigan. Three hundred ninety people read eight stories about Baconfest, plus a follow up story after the event. Another 162 people licked their chops over Baconfest stories in Paragon Life and Street Eatzz. Plus, The Rattlesnake, Dino’s Lounge, Rock City Pies, Gord’s Canadian Bacon, Lazybones Smokehouse and Treat Dreams got plugs as places to pig out on bacon.
The Urbane Life Stories
March 14, 2012: Mark Your Calendars for Baconfest Michigan on June 2
April 4, 2012: One More Reason to Look Forward to Baconfest Michigan: Bakon Vodka
May 9, 2012: The Rattlesnake Gives a Taste of Baconfest Michigan
May 16, 2012: Baconfest Michigan Sneak Peek: Dino’s Lounge: Bacon Ravioli & Bacon Cheesecake
May 22, 2012: Baconfest offers treats from Rock City Pies and Gord’s Canadian Bacon
May 23, 2012: Baconfest Michigan Preview: Lazybones Smokehouse’s Pig Candy
May 31, 2012: Baconfest Michigan Preview: Treat Dreams Gives a Whole New Meaning to Pigging Out
June 1, 2012: Baconfest Michigan Goes Rogue on the Streets
June 4: Baconfest delights sold out crowdParagon Life Stories
April 5, 2012: Bringing Home the Bakon (Vodka) to Baconfest Michigan
May 16, 2012: The Rattlesnake Gives a Taste of Baconfest Michigan
May 17, 2012: Baconfest Michigan Preview: Lazybones Smokehouse’s Pig Candy
May 21, 2012: Baconfest Michigan Sneak Peek: Dino’s Lounge: Bacon Ravioli & Bacon Cheesecake
May 22, 2012: Baconfest Michigan Preview: Treat Dreams Gives a Whole New Meaning to Pigging Out
May 28, 2012: Baconfest offers treats from Rock City Pies and Gord’s Canadian Bacon
May 31, 2012: Baconfest Michigan Goes Rogue on the StreetsStreet Eatzz Stories
June 1: Baconfest Michigan Goes Rogue on the Streets
June 2: Baconfest Michigan RecipesTotal Story Views: 452
We also used the combined powers of our social media skills to bring home the bacon in 43 Facebook posts and 30 tweets.
Combined Urbane Media Facebook Posts: 43
Combined Urbane Media Twitter Posts: 30
In exchange, Baconfest Michigan provided The Urbane Life with $45 general admission tickets that were popular giveaways on The Urbane Life Facebook page, especially when the event sold out in advance. Banners at the event and prominent company and logo acknowledgement on its website and print programs gave The Urbane Life a prominent presence in front of our target market.
We were also able to offer Baconfest Michigan some free entertainment by having Chef Tom from Street Eatzz do a cooking demo where he was able to show event guests how to use Street Eatzz 313 Hot Sauce (coming to stores soon) in ways they never imagined using hot sauce and bacon, of course.
As we’ve maintained with previous media sponsorships, events like this bring us plenty of story opportunities to provide content of interest to our readers plus enahnced marketing outreach that events like Baconfest Michigan couldn’t afford. Now that’s bringing home the bacon!
Bonnie Caprara
Bonnie Caprara is the director of Public Relations at Urbane Media. Her career has traversed between print journalism and media relations in the agency world and for private clients. She's also a semi-serious foodie with a penchant for Cheetos.
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