When I was working at another agency about six years ago, the motto was, “If you don’t have a website, you don’t exist.” A few years later, it was, “If you don’t have a Facebook page and Twitter account, you don’t exist,” and then, “If you don’t have an app, you don’t exist.” Now I’m beginning to think the same way about QR codes.
As some of our team was brainstorming on a project, I suggested using a QR code to redirect users to more complete information on the web, but was told, “We already have an app for that.”
Maybe I’m not as smart with my smart phone as I should be, but I only want to download so many apps and stick to the ones I use the most. I see apps kind of like all of the store cards than overstuff my wallet and clutter up (and break off of) my keychain. They get out of control in a hurry.
My question is, if you’re out for lunch, dinner or shopping and you think you a deal exists but you’re not sure, how do you look for that information?
Bonnie Caprara
Bonnie Caprara is the director of Public Relations at Urbane Media. Her career has traversed between print journalism and media relations in the agency world and for private clients. She's also a semi-serious foodie with a penchant for Cheetos.
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