Hopefully you are driving traffic to your site from Facebook and other social media sites. You can already see your referral traffic from Facebook from your Analytics referral traffic sources overview. You can measure how many visitors came from Facebook on any given day.
The problem is that some people came from facebook.com, and others come from a mobile version of Facebook. We want to combine all the traffic from all the versions of Facebook and view it clearly on a single graph. To do this we will use Advance Segments.
Create a new advance segment, then add two conditions:
source containing facebook.com
source containing m.facebook.com
And save it under a name like “Traffic from Facebook”
Now you can see all the Facebook referred traffic in one place. You can do this again for Twitter, combining the various Twitter urls: twitter.com, t.co, hootsuite, tweetdeck, ow.ly, and bit.ly
Now you can compare Facebook vs Twitter referred traffic on a single graph, to help you figure out where you are getting your best marketing return.
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