Marketing Results for Royal Oak Restaurant Week 2012:
We at Urbane Media found the media sponsorship for Royal Oak Restaurant Week (RORW) to be a success.
A month leading into and during RORW, the RORW banner ad on The Urbane Life got 27,846 page views and 75 click-thrus to the RORW information page. The banner ad exposure was bolstered by 10 feature articles in The Urbane Life that featured 12 of the restaurants and captured 458 views. Five of the articles were republished on a client blog, Paragon Life.
RORW was also given a prominent spot in two Urbane Life email blasts which got combined 1,921 pages views and 137 click-thrus. RORW was given further social media exposure via 70 Facebook posts and 16 tweets. Our social media push was fueled by $25 gift certificates provided by five RORW participating restaurants.
However, the best exposure Urbane Media provided for RORW wee was the RORW YouTube video commercial we produced, which was viewed 1,736 times.
“You guys were so incredible and really helped us spread the work about Royal Oak Restaurant Week,” said Samantha Mertens, event and business development manager at Street Smart Marketing, which coordinated Royal Oak Restaurant Week. “We can’t thank you enough!”
Just as importantly, the RORW media sponsor campaign gave The Urbane Life an excellent opportunity to showcase a great event and bars and restaurants that typify Urbane living in Royal Oak as a part of our ongoing marketing campaign.
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Matt Oberdier
Matt Oberdier received his BFA in Illustration from the College of Creative Studies in Detroit in 2008. He has since worked as a freelance graphic designer & web developer. In his free time, Matt enjoys playing guitar & singing, cooking vegan food, photography and acting.
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