Partnership Marketing Leases Apartments

February 4, 2012

Every now and again you get to see the fruits of your marketing actions. Our marketing world today revolves around “Sharing”, which in the digital world is akin to Word of Mouth Marketing. The trick is leveraging other people or businesses to help you spread your marketing message. One way that we have found helpful is Partnership Marketing. The more we do it, the more we love it. It drives results.

Being connected with a Rib Burn Off in the middle of winter under 5,000 square feet of tents set up in the middle of downtown, connected to a hip and cool bar helps get folks to Talk About You. It is a great bet that some of your rental prospects may be hanging around there as well.

Why not reach out and offer to be a Media Partner, which is what we have done. We have started to reach out to as many local events as we can as a Media Partner, through our on line magazine platform, which sports 40,000 page views a month, our Facebook Reach in excess of 10,000 Fans and our 12,000 plus Twitter Followers.

We are currently a Media Partner for  nine day Blues Festival in Ferndale, a neighborhood to the South and also Motown Winter Blast coming up in downtown Detroit.

The connections that occur are unbelievable, in addition to also being placed as a Sponsor on the participating web sites and promotional banners, but the biggest piece is having an inside track to the committees and folks hosting things. That all in addition to truck loads of swag to promote on your Facebook Page. As long as the events are in alignment with your Brand, you can hugely leverage these events.

Rentals, Rentals, Rentals

January and February, which are typically slower leasing months are now overflowing with leasing leads, pushing occupancy to 100% with wait lists. Partnership Marketing is a really big piece of that.

We are Publishers of Customized Content to your target demographic through Blogs,  Facebook, and Twitter. We increase your web site traffic so that you can Rent More Apartments! 


Call or reach out, we are happy to create a digital marketing strategy for your business or apartment community.

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

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