Professionalism in Property Management is Overrated

August 17, 2011
By

Flip Flops in the leasing office likely do not fit the average property management dress code. That stodgy corporate apparel needs to go. Who ever decided that dressing folks up to look like stuffed puff balls was a great marketing idea? And then, what is the alleged correlation between “look alike dress” and “professionalism”

We say that is a bunch of Corporate Bunk!

 Have Some Fun

Whenever this topic surfaces the property management pundits storm the flag with their “professionalism” remarks, which is fine, except that may not fit best with your target demographic. According to Wikipieda, a professional is identified as follows

 The word professional traditionally means a person who has obtained a degree in a professional field. The term is used more generally to denote a white collar worker, or a person who performs commercially in a field typically reserved for hobbyists or amateurs.

Is Profesioanlism an Act or a Look

Not sure that fits with the average apartment community site staff. Why do management companies require those crazy, very hot zoot suits? We vote for letting your hair down, and having some fun. We did a straw poll survey, and hands down the prospect is much more comfortable talking with someone else who is comfortable, which includes comfortably dressed

Will Flip Flops Kill the Numbers 

One can only assume that at least part of the executive decision on what our beloved site staff should wear everyday has to do with the numbers. Those pesky conversion ratios, closing ratios, and yes, Rentals. Nope, we are hear to report, it makes little difference what type of shoes your staff wears, here are @Heather_Urbanes numbers for last week, not bad for wearing Filp Flops everyday, lol!

31 Tweets

18 FB Posts

1 Slideshow Presentation

130 CL Ads

14 Tours

5 Rentals

Lighten up out there property management friends, you may just rent a few more apartments and will have a little more fun. You prospects will appreciate that!

Need some help organizing and launching a Partnership Marketing Strategy, We can help you with that at The Urbane Way!

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.

He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.

You can connect with Eric_Urbane on Twitter.

Eric also writes regular articles for the following publications;

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

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