Professionalism in Property Management is Overrated

August 17, 2011
By

Do You Have to Dress Liked a Stuffed Shirt at Work

Flip Flops in the leasing office likely do not fit the average property management dress code. That stodgy corporate apparel needs to go. Who ever decided that dressing folks up to look like stuffed puff balls was a great marketing idea? And then, what is the alleged correlation between “look alike dress” and “professionalism”

We say that is a bunch of Corporate Bunk!

 Have Some Fun

Whenever this topic surfaces the property management pundits storm the flag with their “professionalism” remarks, which is fine, except that may not fit best with your target demographic. According to Wikipieda, a professional is identified as follows

 The word professional traditionally means a person who has obtained a degree in a professional field. The term is used more generally to denote a white collar worker, or a person who performs commercially in a field typically reserved for hobbyists or amateurs.

Is Profesioanlism an Act or a Look

Not sure that fits with the average apartment community site staff. Why do management companies require those crazy, very hot zoot suits? We vote for letting your hair down, and having some fun. We did a straw poll survey, and hands down the prospect is much more comfortable talking with someone else who is comfortable, which includes comfortably dressed

Will Flip Flops Kill the Numbers 

One can only assume that at least part of the executive decision on what our beloved site staff should wear everyday has to do with the numbers. Those pesky conversion ratios, closing ratios, and yes, Rentals. Nope, we are hear to report, it makes little difference what type of shoes your staff wears, here are @Heather_Urbanes numbers for last week, not bad for wearing Filp Flops everyday, lol!

31 Tweets

18 FB Posts

1 Slideshow Presentation

130 CL Ads

14 Tours

5 Rentals

Lighten up out there property management friends, you may just rent a few more apartments and will have a little more fun. You prospects will appreciate that!

Need some help organizing and launching a Partnership Marketing Strategy, We can help you with that at The Urbane Way!

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.

He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.

You can connect with Eric_Urbane on Twitter.

Eric also writes regular articles for the following publications;

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • infographicsUsing Infographics to Heighten the Impact of Your Message Enhancing your blog posts with infographics is a helpful way to add interest, get your point accross, and hold the attention of your audience. If you don't know what I mean by info graphic, take a look at some of the more interesting examples at Visual.ly So maybe don't have......
  • Pictures Urbane Way 9-15-11Facebook Has Become a Leasing Lead Generator We have written a lot about Facebook Marketing here at The Urbane Lab, both good and bad. We are starting to shift our opinion about this monster platform and seeing it as a leasing lead generator. Each month we are watching Facebook climb up the rankings as a real Traffic Source for our......
  • Pictures Urbane Way Partnership Marketing decide-whos-nextLeverage Your Social Reach Partnership marketing has been around for a long time, and may have been refereed to by many other names. Brands of all types align themselves with other brands they believe will help them "Sell More Stuff" However, as the Directional Flow of Marketing winds continue to change the relationships we have with prospects,......
  • The challenge is creating content We posted recently posted an article, How Many Channels Can You Manage. The point of the article was to point out to our readers that web traffic and digital exposure to your brand or apartment community come from many different places. Most everyone has heard of Flickr and You Tube, yet how......
  • More Web Traffic May Not Yield More Rentals We hold true to our long standing position that increased web site traffic has a direct correlation to increased physical traffic, as measured by guest cards. However, as we gain more clients, in many instances we are seeing significant increases in web traffic, but poor conversions from web traffic to actual rentals. There are......
Blog Traffic Exchange Related Websites
  • blog traffic exchangeSimple Tips On How Article Marketing Can Boost Your Profits This Moment Using article marketing to grow your business is a matter of doing what's right at the right at the right time if you want to generate more targeted traffic that converts as well as separating yourself from the crowd. We will look at how article marketing can be used to......
  • blog traffic exchangeAn Official Article Marketing Service Online advertising has been around just as long as the internet itself, however it isn’t just limited to flashing banners and annoying popup ads. Article marketing, an advertising technique that has been in use for as long as printed mass media, is an equally popular, albeit less visible method of......
  • insertarticlesUsing Article Marketing for a Blog One of the most popular things on the Internet today is blogging. In fact, if you notice the trends over the past few years, bloggers have gotten a bit of notoriety and attention even in the news. Bloggers are becoming quite an influential group in the news category and for......
  • blog traffic exchangeDo You Want To Do Article Marketing? Discover How To Do It! For web-based ventures to realise financial success, they're going to need a constant stream of traffic and a straightforward and effective promotional technique. Traffic is the lifeblood of the web, and if you and your enterprise do not have any online exposure or can't get your target market to find......
  • blog traffic exchangeArticle Marketing Matrix Review Hello there, thanks for visiting this evaluation. Right now I will be reviewing Article Marketing Matrix. Exactly what do you receive when you purchase Article Marketing Matrix? Well, the product comes with a 60 day guaranteed refund period. It can also be bought with a Article Marketing Matrix bonus. Right,......

Tags: , , , , , , , ,