Professionalism in Property Management is Overrated

August 17, 2011
By

Do You Have to Dress Liked a Stuffed Shirt at Work

Flip Flops in the leasing office likely do not fit the average property management dress code. That stodgy corporate apparel needs to go. Who ever decided that dressing folks up to look like stuffed puff balls was a great marketing idea? And then, what is the alleged correlation between “look alike dress” and “professionalism”

We say that is a bunch of Corporate Bunk!

 Have Some Fun

Whenever this topic surfaces the property management pundits storm the flag with their “professionalism” remarks, which is fine, except that may not fit best with your target demographic. According to Wikipieda, a professional is identified as follows

 The word professional traditionally means a person who has obtained a degree in a professional field. The term is used more generally to denote a white collar worker, or a person who performs commercially in a field typically reserved for hobbyists or amateurs.

Is Profesioanlism an Act or a Look

Not sure that fits with the average apartment community site staff. Why do management companies require those crazy, very hot zoot suits? We vote for letting your hair down, and having some fun. We did a straw poll survey, and hands down the prospect is much more comfortable talking with someone else who is comfortable, which includes comfortably dressed

Will Flip Flops Kill the Numbers 

One can only assume that at least part of the executive decision on what our beloved site staff should wear everyday has to do with the numbers. Those pesky conversion ratios, closing ratios, and yes, Rentals. Nope, we are hear to report, it makes little difference what type of shoes your staff wears, here are @Heather_Urbanes numbers for last week, not bad for wearing Filp Flops everyday, lol!

31 Tweets

18 FB Posts

1 Slideshow Presentation

130 CL Ads

14 Tours

5 Rentals

Lighten up out there property management friends, you may just rent a few more apartments and will have a little more fun. You prospects will appreciate that!

Need some help organizing and launching a Partnership Marketing Strategy, We can help you with that at The Urbane Way!

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.

He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.

You can connect with Eric_Urbane on Twitter.

Eric also writes regular articles for the following publications;

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • Pictures Urbane Way opportunityThe Corridor of Opportunity Our marketing friend and all around great guy, Jay Ehret, aka The Marketing Guy  talks about something he, or something he read coins as The Corridor of Opportunity. What jay refers to is simply, many times there are "hidden opportunities" that you would have never seen or experienced unless you had headed down......
  • Pictures Urbane Way 9-15-11Facebook Has Become a Leasing Lead Generator We have written a lot about Facebook Marketing here at The Urbane Lab, both good and bad. We are starting to shift our opinion about this monster platform and seeing it as a leasing lead generator. Each month we are watching Facebook climb up the rankings as a real Traffic Source for our......
  • The challenge is creating content We posted recently posted an article, How Many Channels Can You Manage. The point of the article was to point out to our readers that web traffic and digital exposure to your brand or apartment community come from many different places. Most everyone has heard of Flickr and You Tube, yet how......
  • More Web Traffic May Not Yield More Rentals We hold true to our long standing position that increased web site traffic has a direct correlation to increased physical traffic, as measured by guest cards. However, as we gain more clients, in many instances we are seeing significant increases in web traffic, but poor conversions from web traffic to actual rentals. There are......
  • infographicsUsing Infographics to Heighten the Impact of Your Message Enhancing your blog posts with infographics is a helpful way to add interest, get your point accross, and hold the attention of your audience. If you don't know what I mean by info graphic, take a look at some of the more interesting examples at Visual.ly So maybe don't have......
Blog Traffic Exchange Related Websites
  • blog traffic exchangeDo You Want To Do Article Marketing? Discover How To Do It! For web-based ventures to realise financial success, they're going to need a constant stream of traffic and a straightforward and effective promotional technique. Traffic is the lifeblood of the web, and if you and your enterprise do not have any online exposure or can't get your target market to find......
  • blog traffic exchangeHow To Get More - Article Marketing Tips If you've never used article marketing for generating targeted traffic, then you're seriously missing out on something. In this article we will be discussing some simple yet effective article marketing tips that give you long term results. Whether or not you intend to target a specific niche market such as......
  • spiceBlogging and Article Marketing A web log is a collection of journal posts that follow a particular theme. These blogs are easily maintained, updated frequently, and do not require any real technical knowledge to run and maintain. A lot of blog owners work to distribute information on their favorite subject. However, many blogs are......
  • blog traffic exchangeProfitable Article Marketing Strategies In this post I'm going to reveal some helpful information about how to make your penis bigger naturally. Getting the right kind of traffic to your website is not just necessary, it's essential. Without enough traffic, it won't matter how well designed your website is or how great your product......
  • blog traffic exchange3 Easy Steps To Article About Health - Success With Article Marketing! “Make Money Easy Online,” is the mantra that you hear a lot, but is it easy to do so? Any average person can use article marketing to make money easy and making money at home will seem more of a reality than a distant thought.The economy has even given a......

Tags: , , , , , , , ,