Professionalism in Property Management is Overrated

August 17, 2011
By

Do You Have to Dress Liked a Stuffed Shirt at Work

Flip Flops in the leasing office likely do not fit the average property management dress code. That stodgy corporate apparel needs to go. Who ever decided that dressing folks up to look like stuffed puff balls was a great marketing idea? And then, what is the alleged correlation between “look alike dress” and “professionalism”

We say that is a bunch of Corporate Bunk!

 Have Some Fun

Whenever this topic surfaces the property management pundits storm the flag with their “professionalism” remarks, which is fine, except that may not fit best with your target demographic. According to Wikipieda, a professional is identified as follows

 The word professional traditionally means a person who has obtained a degree in a professional field. The term is used more generally to denote a white collar worker, or a person who performs commercially in a field typically reserved for hobbyists or amateurs.

Is Profesioanlism an Act or a Look

Not sure that fits with the average apartment community site staff. Why do management companies require those crazy, very hot zoot suits? We vote for letting your hair down, and having some fun. We did a straw poll survey, and hands down the prospect is much more comfortable talking with someone else who is comfortable, which includes comfortably dressed

Will Flip Flops Kill the Numbers 

One can only assume that at least part of the executive decision on what our beloved site staff should wear everyday has to do with the numbers. Those pesky conversion ratios, closing ratios, and yes, Rentals. Nope, we are hear to report, it makes little difference what type of shoes your staff wears, here are @Heather_Urbanes numbers for last week, not bad for wearing Filp Flops everyday, lol!

31 Tweets

18 FB Posts

1 Slideshow Presentation

130 CL Ads

14 Tours

5 Rentals

Lighten up out there property management friends, you may just rent a few more apartments and will have a little more fun. You prospects will appreciate that!

Need some help organizing and launching a Partnership Marketing Strategy, We can help you with that at The Urbane Way!

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.

He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.

You can connect with Eric_Urbane on Twitter.

Eric also writes regular articles for the following publications;

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • Build You Own Branded Media House, and Own It Our friends over at Duct Tape Marketing penned a great post this week titled, Facebook Is Not The House; Let me be very clear on my thinking on this: Facebook is not the house, Twitter is not the house, your social profiles spread far and wide are not the house.......
  • Pictures Urbane Way Partnership Marketing decide-whos-nextLeverage Your Social Reach Partnership marketing has been around for a long time, and may have been refereed to by many other names. Brands of all types align themselves with other brands they believe will help them "Sell More Stuff" However, as the Directional Flow of Marketing winds continue to change the relationships we have with prospects,......
  • Pictures Urbane Way opportunityThe Corridor of Opportunity Our marketing friend and all around great guy, Jay Ehret, aka The Marketing Guy  talks about something he, or something he read coins as The Corridor of Opportunity. What jay refers to is simply, many times there are "hidden opportunities" that you would have never seen or experienced unless you had headed down......
  • How Often is Change Part of Your Small Business A while back we were visiting family. As we were sitting around that night with our two of our daughters, I mentioned how organized one of the local businesses were that I had been in earlier that day. Brenda, our oldest and who had worked for the referenced establishment when she was younger chimed in with, "Well of course they are......
  • Pictures Urbane Way billboard-advertisementConsistent Content Has a Cost Wow, another year is about to slide away into the history books. I hope you have all had a great year. We have been plenty busy at the Urbane Laboratory this year. We have learned a ton of marketing tricks this year. Some worked well, some not so well, but they......
Blog Traffic Exchange Related Websites
  • blog traffic exchangeShould You BuyThe Article Marketing Robot Software Article Marketing Robot is an essential tool that assists generate traffic or "hits" to a web site. It was developed by Vince Seversen with the assurance that it'll aid you learn how you can easily get traffic on an autopilot system. All is done through article promotion. This will......
  • blog traffic exchangeProfitable Article Marketing Strategies In this post I'm going to reveal some helpful information about how to make your penis bigger naturally. Getting the right kind of traffic to your website is not just necessary, it's essential. Without enough traffic, it won't matter how well designed your website is or how great your product......
  • search_engine3300-x-150 (310 x 205)Why Article Marketing Works Article marketing is a terrific means of generating more traffic to your website. Given below are a few benefits that will help you understand the art of article marketing better. Successful selling on the Internet requires you to put in a lot of effort in preparing your prospect for......
  • blog traffic exchangeArticle Marketing Matrix Review Hello there, thanks for visiting this evaluation. Right now I will be reviewing Article Marketing Matrix. Exactly what do you receive when you purchase Article Marketing Matrix? Well, the product comes with a 60 day guaranteed refund period. It can also be bought with a Article Marketing Matrix bonus. Right,......
  • blog traffic exchangeDiscussing The Ecommerce Manager Resume The blueprint project reviewIntroducing the job of Ecommerce Manager   Key Responsibilities   The main duty of an Ecommerce Manager would be to strategy and supervise a company's approach to selling their services on the net to prospects and businesses.   This role comprises of a number of responsibilities associated......

Tags: , , , , , , , ,