Leverage Your Social Reach

August 11, 2011
By

Partnership marketing has been around for a long time, and may have been refereed to by many other names. Brands of all types align themselves with other brands they believe will help them “Sell More Stuff”

However, as the Directional Flow of Marketing winds continue to change the relationships we have with prospects, residents and partner venders increases exponentially.

Every Apartment Marketer Has an Audience

If the average size of an apartment community is (300) units, and say has (400) residents, what is the estimated “Social Reach” of the average apartment community.  Said differently, How Big is Your Audience? Our good friend Ken Burbary, and a well informed Social Media Guy penned an article titled Facebook Demographics which helps us put some estimates to this pondering question.

Facebook.com average user figures and facts:

  • Average user has 130 friends on the site
  • Average user sends 8 friend requests per month
  • Average user spends an average 15 hours and 33 minutes on Facebook per month
  • Average user visits the site 40 times per month
  • Average user spends an 23 minutes (23:20 to be precise) on each visit
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • 200 million people access Facebook via a mobile device each day

The Value of Your Audience 

Partnership Marketing works because it aligns and meshes like brands of the puzzle together. If we assume that 65%average of the (400) residents of our apartment community use Facebook, and they have an average of (130) friends, your Social Reach climbs to (52,000)!

We could debate the metrics used herein to illustrate the point, but you get the point. Your Social Reach has a value to the Partnership Marketer and your Social Reach is significantly larger than your existing resident base.

Erica Cambell, Director of Marketing for For Rent Magazine and I are facilitating a Partnership Marketing and Consumer Contests Workshop at Optimization Summit this year, and we will be explaining the details of successful campaigns.

There’s nothing like partnership marketing when it comes to multiplying the results of your efforts at little to no additional cost to you or your partner organizations.  If you get it just right—incorporating interactive elements that make people more likely to share your message with others—your marketing efforts won’t just double … they’ll multiply exponentially! This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more.

Workshop Details

  • Date: September 13,2011
  • Time:
  • Room:
  • Level: Intermediate to Advanced

Need some help organizing and launching a Partnership Marketing Strategy, We can help you with that at The Urbane Way!

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.

He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.

You can connect with Eric_Urbane on Twitter.

Eric also writes regular articles for the following publications;

 

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • starbucks latteA pumpkin spice-flavored, and brilliant, marketing campaign [/caption] I love Starbucks. I love their pumpkin spice latte. And, now I'm in love with their new marketing campaign. The background: Starbucks is running a campaign where loyal customers can vote on which city gets to partake in their delicious pumpkin spice lattes first. Starting Monday, visitors go to......
  • Blog Traffic Exceeds Web Traffic; Apartment Marketing is Changing There is continuing confirmation abound that marketing and advertising are changing. I just saw a tweet from Kim Duty, VP of Communications for National Multi Housing Council, referencing my old boss, and mentor, Jonathan Holtzman on his presentation;The apartment industry spends 75%-90% too much on marketingWow, that is a pretty strong statement. It is fascinating to see the tweets coming......
  • Rebecca Black pictureThe power of bad publicity A recent incident is almost certain to continue to fuel the debate over whether the adage "Even bad press is better than no press at all..." is relevant in today's social media age. The incident I speak of is none other than 13-year-old Rebecca Black and her basically awful......
  • smart phoneWe don't actually use the apps we download I'm sure this has happened to everybody: You hear about this great-sounding new app, download it, and use it for a few days -- and then you never use it again. CNN.com's tech page ran a story today about this very thing; apparently, only one in four smartphone apps truly......
  • brand influenceHow do you get noticed by the big names? How do you know a product has been on Oprah's talk show? If it has, there's sure to be a note somewhere advertising just that, probably in bold letters, too. I'm only half-joking, because in the past, the popularity of something could easily be measured by the infamy of the......
Blog Traffic Exchange Related Websites

Tags: , , , , , , , ,