Flickr Rocks for Apartment Marketing
Todays Guest Post is from Karissa Van Hooser an Interactive Marketing Intern at Walker Sands Communications. We too at The Urbane Way believe in the power of Flickr, and agree that it is typically forgotten.
To put Karissa’s post into perspective for Apartment Marketers, we have inserted Flickr Statistics for one of our customers, Urbane Apartments, whom we mange their Flickr Account.
Marketers are always looking for innovative ways to interact with their brands’ consumers. Social media campaigns, a relatively new marketing phenomenon, have become an industry norm among marketers and can prove to be a very effective method to reach consumers. Media marketers flock to outlets like twitter and Facebook vigilantly trying to grab the attention of consumers, gain new followers, retweets or maybe even get “liked”. But, most media marketers often overlook one very effective social medium they shouldn’t – Flickr.
Here are six reasons that you should add Flickr to your next social media campaign.
- People are visual – You’re able to tell a story in a way you can’t through other mediums. Let’s face it: people like to look at pictures. Plus, the change of scenery images offer is nice. We stare at text all day; mix it up to create more ways to engage with and inform your audience.
- You can share your photo stream – The Flickr community is not the only place where people can see the photos you post to the site. Flickr makes it easy to share photos across all social media platforms.
- It’s good for searches – The tags you assign to your photos are used in search, allowing people with your interests to more easily find you, enabling your audience to grow beyond people who already know about your brand.
- Higher picture quality – Picture quality is much higher on Flickr than any other social media platform. On Flickr, you will have fewer grainy images, and your presentations will be much sharper.
- Creative Commons – Flickr provides a safe platform for pictures. They offer creative commons, which means you pick the stringency of your copyright. This feature can give you peace of mind that others aren’t using (or misusing) photos without your permission, which is something you don’t always get with other social media platforms.
- You can start discussions – Flickr allows you to create groups and comments, just like all other social platforms. Although the focus is photographs and videos, people are still interacting with each other and could be interacting around images and videos of your brand or client.
Now, go get a Flickr account and let the fun begin.
About this contributor: Karissa Van Hooser is an Interactive Marketing Intern at Walker Sands Communications. She is a recent graduate from the University of Illinois at Urbana-Champaign, where she studied the media. Reach Karissa at Karissa.VanHooser@walkersands.com or visit the Walker Sands’ blog, Footprints.
Eric Brown
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications; Multi Housing News Social Media Examiner Search Engine Guide
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