Facebook iFrame for Apartment Marketing

June 13, 2011
By

We have been spending a lot of time working our Facebook Apartment Marketing Strategy for Urbane Apartments, our boutique apartment management business. Our Urbane Life Facebook page is starting to grow nicely. We had our biggest gains last month in a number of different metrics;

 

 

  1. (546) New “Likes” in May
  2. (8,733) Active Users in May
  3. (155,343) Post Views in May
  4. (384) Post Feedback Posts in May

We are just under (3,000) Fans, and while we are working on expanding that number, we are keeping our eye on the interactions numbers. We did a lot of different things in May to help drive engagement.

Apartment Availability on our Facebook Page

We also set up an iFrame, that feeds our apartment availability, which is our highest traffic page on our web site, directly into our facebook page, labeled Apt Availability. You can see it here. It works pretty slick. The prospect can see our availability, the unit pictures from Flickr and any You Tube Videos of the unit we have listed.

Using iframes in Page Tabs

Many useful applications have been built for Facebook Pages. You can build your Page Tab apps using iframes rather than FBML. This means you can now build apps that run across Facebook (including Pages and Canvas applications) using the same simple, standards-based web programming model (HTML, JavaScript, and CSS). In addition, you can easily integrate plugins and the Graph API within your tab.

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.

He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazineand Business Week Magazine.

You can connect with Eric_Urbane on Twitter.

Eric also writes regular articles for the following publications;

 

 


Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • blog traffic exchangeApartment Marketing; Social Media and Contests, Do they really work? Contests seem to be an avenue to Social Media Engagement, at least that is the target. But how effective are contests? We have profiled two apartment marketing video contests, one past and one present, and we have reached out to those apartment operators for some feed back. The question for......
  • Pictures ContridictionsApartment Marketers Are Contradictory So we had a pretty lively twitter feed yesterday on #AptChat, so much so that the host, Mike Whaling disciplined the group; Hoping next week's #AptChat is one w/o personal attacks. Most of us are here for a civil discussion to get better at what we do. #AptChat I think I might have......
  • blog traffic exchangeApartment Marketing: 10,000 facebook fans for your apartment community Good Morning Apartment Marketing Friends,We are starting to work internally much more intensely and are putting much more focus on "Growing the Numbers" of our Urbane Life Twitter following and our The Urbane Life Facebook Fans  which will over all expand our Circle of Influence and Digital Footprint for Urbane Apartments.One......
  • Blog Traffic Exceeds Web Traffic; Apartment Marketing is Changing There is continuing confirmation abound that marketing and advertising are changing. I just saw a tweet from Kim Duty, VP of Communications for National Multi Housing Council, referencing my old boss, and mentor, Jonathan Holtzman on his presentation;The apartment industry spends 75%-90% too much on marketingWow, that is a pretty strong statement. It is fascinating to see the tweets coming......
  • blog traffic exchangeApartment Marketing is Broken Apartment marketing as we know it is broken. It does little to enhance the prospects experience, and it is expensive. We believe that there is a better way. Lead to Tour, Tour to Lease Lab Experiment We are setting up for a pretty exciting series of experiments here at the......
Blog Traffic Exchange Related Websites
  • Why Off-Page Search Engine Optimisation (SEO) MattersWhy Off-Page Search Engine Optimisation (SEO) Matters Off-page search engine optimisation matters and more importantly it is something you don’t need a technical expert to do for you. As a website or blog owner it is something you can and should be doing yourself. Here's why... As a small business owner you already know that to......
  • blog traffic exchangeEliminating Unfavorable Blog Posts From The Web All unfavorable information must have originated from someplace. Prior to you submit anything online, stop for a moment and think to make positive that what you are posting isn't an article that you'd not want posted about you. This doesn’t imply that you usually need to post happy-go-lucky, positive posts......
  • don't wander...Stable Source of Online Business Income There are many opportunities in Internet to setup a source of income and we all know that, online businesses are popular now-a-days. People do spend most of their time online doing great stuffs or useless stuffs (mostly). However, when you are intelligent, you could utilize that time well to setup......
  • Rio Grande, Taos, New Mexico in fallFacebook Pages for This Blog I've had a long history with the Facebook Fan Page. Taos, New Mexico Green Homes was born to promote this blog, green building and my real estate practice. No longer in real estate, I closed it in the beginning of the year. For months, I have vacillated about starting one......
  • blog traffic exchangeAmazing Strategies On SEO Articles - Just How Does One Spell That Again Have you ever contemplated optimising a few of your Internet articles to accurately complement a few of those common misspellings? In the event that we adapt to the belief that the search engine bots have no common-sense by any means and basically "go by the numbers" then we can recognise......

Tags: , , , , , , , , , ,