Facebook iFrame for Apartment Marketing

June 13, 2011
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We have been spending a lot of time working our Facebook Apartment Marketing Strategy for Urbane Apartments, our boutique apartment management business. Our Urbane Life Facebook page is starting to grow nicely. We had our biggest gains last month in a number of different metrics;

 

 

  1. (546) New “Likes” in May
  2. (8,733) Active Users in May
  3. (155,343) Post Views in May
  4. (384) Post Feedback Posts in May

We are just under (3,000) Fans, and while we are working on expanding that number, we are keeping our eye on the interactions numbers. We did a lot of different things in May to help drive engagement.

Apartment Availability on our Facebook Page

We also set up an iFrame, that feeds our apartment availability, which is our highest traffic page on our web site, directly into our facebook page, labeled Apt Availability. You can see it here. It works pretty slick. The prospect can see our availability, the unit pictures from Flickr and any You Tube Videos of the unit we have listed.

Using iframes in Page Tabs

Many useful applications have been built for Facebook Pages. You can build your Page Tab apps using iframes rather than FBML. This means you can now build apps that run across Facebook (including Pages and Canvas applications) using the same simple, standards-based web programming model (HTML, JavaScript, and CSS). In addition, you can easily integrate plugins and the Graph API within your tab.

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.

He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazineand Business Week Magazine.

You can connect with Eric_Urbane on Twitter.

Eric also writes regular articles for the following publications;

 

 


Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

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