Facebook iFrame for Apartment Marketing

June 13, 2011
By

We have been spending a lot of time working our Facebook Apartment Marketing Strategy for Urbane Apartments, our boutique apartment management business. Our Urbane Life Facebook page is starting to grow nicely. We had our biggest gains last month in a number of different metrics;

 

 

  1. (546) New “Likes” in May
  2. (8,733) Active Users in May
  3. (155,343) Post Views in May
  4. (384) Post Feedback Posts in May

We are just under (3,000) Fans, and while we are working on expanding that number, we are keeping our eye on the interactions numbers. We did a lot of different things in May to help drive engagement.

Apartment Availability on our Facebook Page

We also set up an iFrame, that feeds our apartment availability, which is our highest traffic page on our web site, directly into our facebook page, labeled Apt Availability. You can see it here. It works pretty slick. The prospect can see our availability, the unit pictures from Flickr and any You Tube Videos of the unit we have listed.

Using iframes in Page Tabs

Many useful applications have been built for Facebook Pages. You can build your Page Tab apps using iframes rather than FBML. This means you can now build apps that run across Facebook (including Pages and Canvas applications) using the same simple, standards-based web programming model (HTML, JavaScript, and CSS). In addition, you can easily integrate plugins and the Graph API within your tab.

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.

He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazineand Business Week Magazine.

You can connect with Eric_Urbane on Twitter.

Eric also writes regular articles for the following publications;

 

 


Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • Apartment Marketing; Free Shuttle Service for Residents We have been talking about Partnership Marketing and the effects it will have in 2010 here at the Urbane Lab and want to provide our readers and following with examples of how it can work and the benefit it can provide to your apartment marketing program.We just finalized a deal......
  • blog traffic exchangeApartment Marketing; Videos to Enhance the Prospects Experience Good Morning Apartment Marketing Friends,We are doing some Video Marketing Experiments here at the Urbane Lab on our own apartment portfolio, Urbane Apartments as viewed on our Home Page, "Go Solo". We are drilling down deeper into further Enhancing the Prospects Experience, and we want to start before they ever......
  • blog traffic exchangeApartment Marketing; A Facebook Fan Page Done Right Good Morning Apartment Marketing Nomads, Our good friend and industry leader Tami Siewurk from MultifamilyPro sent me a DM on twitter last night about a Property Management Company,   that appear to be doing a great job with engagement on facebook. Here is the link to their facebook fan page for a looks see yourself. We were just meeting......
  • Blog Traffic Exceeds Web Traffic; Apartment Marketing is Changing There is continuing confirmation abound that marketing and advertising are changing. I just saw a tweet from Kim Duty, VP of Communications for National Multi Housing Council, referencing my old boss, and mentor, Jonathan Holtzman on his presentation;The apartment industry spends 75%-90% too much on marketingWow, that is a pretty strong statement. It is fascinating to see the tweets coming......
  • blog traffic exchangeApartment Marketing; Social Media and Contests, Do they really work? Contests seem to be an avenue to Social Media Engagement, at least that is the target. But how effective are contests? We have profiled two apartment marketing video contests, one past and one present, and we have reached out to those apartment operators for some feed back. The question for......
Blog Traffic Exchange Related Websites
  • commentsImprove Your Blog Functionality You can improve your blog functionality in order to improve your traffic, readership and the number of people that comment on your blog posts. When you improve your blog functionality, it can have a profound impact on the capabilities of your blog. Here are some tips to improve your blog......
  • blog traffic exchangeProfessional Blogging Roundup: Winter Begins Take a deep breath... Smell it? It's December and that means holidays, traditions, food, spending, gift giving, time off of work, and quality time with loved ones. Happy Holidays! See you next Sunday. Corporate The Korea Times presents Blogging for a Living. Photoshop Tutorial writes in with 5 Reasons Why......
  • Facebook Icon (black background)12 Facts You Should Know about Facebook's Business Potential For those who aren't sold on Facebook's money making potential, or that of social media in general, here are a few business related facts you might find interesting. Facebook has approximately 300 400 Million users. Facebook is currently the most popular social network on the web. Facebook is currently growing......
  • blog traffic exchangeEliminating Unfavorable Blog Posts From The Web All unfavorable information must have originated from someplace. Prior to you submit anything online, stop for a moment and think to make positive that what you are posting isn't an article that you'd not want posted about you. This doesn’t imply that you usually need to post happy-go-lucky, positive posts......
  • blog traffic exchangeThe Two BIG No No's Involving Posting On Some Other Business's Facebook Web Pages There is several etiquette with Youtube, cross the line and individuals will slam people publicly, or more painful, report you to Facebook, who are recognized by shut down people's accounts with 0 % notice. To avoid this negative problem with this but more importantly to experience people respond positively to......

Tags: , , , , , , , , , ,