Build You Own Branded Media House, and Own It

April 7, 2011
By

Our friends over at Duct Tape Marketing penned a great post this week titled, Facebook Is Not The House;

Let me be very clear on my thinking on this: Facebook is not the house, Twitter is not the house, your social profiles spread far and wide are not the house.

Your hub, your blog, your website—that’s the house. Build the house, fix the house, decorate the house and invite the party to the house, because it’s the one thing you can own and control. It’s an asset you can grow rather than space you simply rent.

Your activity in social media is all about building a persona and brand that draws people to the house, whether you’re a plumbing contractor, consultant, or someone that wants to create a path to a better career. Build rich and engaging hubs on Facebook, LinkedIn, Twitter or wherever your prospects hang out, but remember you’re always going home.

Focusing too much attention on your Facebook play is like spending a bunch of time decorating and fixing up a neighbor’s house while they are traveling Europe for a year or two. It may be a nice place to throw a party or entertain, but you don’t really own it.

You Are Creating Digital Assets

We have said for some time that your company blog IS the cornerstone of your Branded Media, and that Content Marketing far and away outpaces Facebook Marketing. John has an interesting analogy of Facebook being a “rented space” and your blog and web site being an “owned space”

That line of thinking helps gel the thought that the content you create for your Branded Media, or said differently your Digital Footprint becomes an asset. In traditional terms, an asset isn’t an expense. What we are seeing with our own Branded Media at The Urbane Life is that after nearly (800) posts and over (2,000) comments, a certain amount of momentum surfaced, and while we still need to do regular postings, the result in terms of search and discovery, (a new term by our apartment marketing nerd, Mark Juleen) carries itself.

But, you have to start, we didn’t get (800) posts and thousands of inbound and outbound links overnight. They are all built one article at a time, and one comment at a time. As John points out, make sure you are building your own house, and not just fooling around on someone else’s, like Facebook.

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured inEntrepreneur Magazine and Business Week Magazine.

Eric Brown

Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established Urbane Media, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine. You can connect with Urbane_Media on Twitter. Eric also writes regular articles for the following publications;  Multi Housing News Social Media Examiner Search Engine Guide

More Posts

Follow Me:
TwitterFacebook

Blog Traffic Exchange Related Posts
  • Pictures Urbane Way opportunityThe Corridor of Opportunity Our marketing friend and all around great guy, Jay Ehret, aka The Marketing Guy  talks about something he, or something he read coins as The Corridor of Opportunity. What jay refers to is simply, many times there are "hidden opportunities" that you would have never seen or experienced unless you had headed down......
  • The Perfect ILS (Internet Listing Service) for Apartment Marketing I have been noodling on some ideas as of late as to what would the perfect ILS (Internet Listing Service) look like reinvented. Many apartment marketers (present company included) and apartment operators are quick to point the flaws, and what they don't like about the present structure, but few have memorialized what the changes would look like. There......
  • Curated Marketing Articles Here are some weekend reads and links that we found interesting and of potential value for your business and apartment marketing trek. They are in no order, enjoy the weekend! Twitter Profiles Now this was not a scientific, data filled test haha, if you been on my blog long......
  • Facebook Marketing; Is The Effort (Cost) Worth The Return So I have been doing a fair amount of Facebook for Business bashing lately. It isn't really that I don't like Facebook, I just don't think that marketers get the leverage and lift from Facebook as they do with other marketing venues and mediums. Yet clients and marketers alike flock to facebook first as the holy......
  • Pictures Urbane Way Partnership Marketing decide-whos-nextLeverage Your Social Reach Partnership marketing has been around for a long time, and may have been refereed to by many other names. Brands of all types align themselves with other brands they believe will help them "Sell More Stuff" However, as the Directional Flow of Marketing winds continue to change the relationships we have with prospects,......
Blog Traffic Exchange Related Websites
  • blog traffic exchangeHow To Get More - Article Marketing Tips If you've never used article marketing for generating targeted traffic, then you're seriously missing out on something. In this article we will be discussing some simple yet effective article marketing tips that give you long term results. Whether or not you intend to target a specific niche market such as......
  • blog traffic exchangeArticle Marketing Matrix Review Hello there, thanks for visiting this evaluation. Right now I will be reviewing Article Marketing Matrix. Exactly what do you receive when you purchase Article Marketing Matrix? Well, the product comes with a 60 day guaranteed refund period. It can also be bought with a Article Marketing Matrix bonus. Right,......
  • spiderweb5 link building tips to increase your search engine rankings It's been a few months since we've seen a guest post from Onibalusi Bamidele but here's another post from this young blogger. Links control the web. Links are the basis of search engine rankings and more links equals more traffic. I have personally observed that link building is one of......
  • blog traffic exchangeDo You Want To Do Article Marketing? Discover How To Do It! For web-based ventures to realise financial success, they're going to need a constant stream of traffic and a straightforward and effective promotional technique. Traffic is the lifeblood of the web, and if you and your enterprise do not have any online exposure or can't get your target market to find......
  • Pictures Urbane Way 10-02-11Own Your Social Media Failure or Success We had a new client in the Urbane Lab recently that we had prepared a proposal for who was piping mad. As he read through our offering he commented that this is mostly the same as what the last "Social Media" shop promised, but didn't deliver. He was  pretty distraught with his......

Tags: , , , , , , ,