Is Facebook is an Overrated Marketing Venue?
Venues and Relationship Affect How Social Media Users Perceive Advice
One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but wheresocial conversations take place has an effect on their perceived trustworthiness as well as who is taking part in them.
Clients Want Facebook Marketing 
With all the facebook buzz it is logical that clients are swarming toward facebook, however, most have little to no data to support this new found love. But we do have a substantial track record to support that a well managed Content Plan runs circles around all of the other combined Social Media Marketing we do.
Does That Mean We Ceases Facebook
Facebook has value, and is a great place to engage with people, just know that creating consistent, quality on line content will produce a far greater marketing leverage for your company, and position you as an expert in your field.
Eric’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for a major Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience.
He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested. Eric has been featured in Entrepreneur Magazine and Business Week Magazine.
You can connect with Eric_Urbane on Twitter.
Eric also writes regular articles for the following publications;
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